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The advertising though is clearly using the green marketing approach. We see a car driving through tall green grass, implying that Zipcar, that if you “Drive Differently” you are saving the environment. This is where I’m torn, because I’m not sure exactly the goal of Zipcar with this ad. Are they just a rental car? Are they asking you to drive less, are they asking you to not own a car, but just use theirs when you need to? What are they suggesting? I’m not sure. http://thegreenwashingblog.com/2009/03/04/is-this-greenwashing-zipcar-ad/

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