Login / Register

You must Login or Register to rate this ad

Description:
Greenwashing ad in relation to disposable water bottle

RATINGS & COMMENTS

4.9crhartigan’s
Rating
Comment:
The water is in plastic bottles, which in its nature is harmful to the environment. Fiji uses diesel fuel to power their factories in China. They also use "rainforest cardboard boxes" which leads to deforestation in the Amazon.

5.0Jnoconibear’s
Rating
Comment:
“Water Bottle Greenwashing” Fiji Natural Artesian Water Is the product made from a managed, sustainable supply chain? There are several different phases bottled water goes through that contribute to its overall environmental impact. First; is the product, (plastic and water) made from a sustainably managed resource? My first question is how do you manage an underground spring that you only have an educated guess as to the size of the aquifer that it comes from. Then if you do know that what are all of these supposed renewable supply points and how clean are they. The last question to be answered is how severely do they impact the level of the aquifer that they are drawing water from? That is just the waterside of the equation; now let us look at the bottle. Our oil supply has been driving operations and manufacturing to find alternatives to the constant refinement of crude oil so we know the oil is not sustainable; but what about the substitute? Growing population and the need for more agricultural land to grow the extra crops required to now feed, power, and manufacture can be grown and regrown; but at what cost to the soil? Does it fulfill the requirements of compliance measures? Yes it does fit the measures as it is all natural and comes from a renewable source; but the container is the crux of the problem. Whether it is made from bio-plastic or from fossil plastic it is still having a negative impact on the environment. It would be over taxing the soil for crops on one hand and extracting fossil fuels from the earth creating excessive GHG emissions in the process. Is the packaging just clever packaging and branding, or does the product perform within the guiding principles of mitigating environmental impact? The packaging is a little deceptive in the way that it is presented, and stating that it is artesian water simply means that it is coming from a constantly replenishing underground source that was dug/ drilled for. Also what it does not state is that the cardboard and paper that is used for shipping and labeling all come from trees that were cut post intentionally set forest fires to claim sustainable harvesting. Does the company or product “commit one of the sins” of greenwashing? Yes, it does commit more than one of the sins. First it says that it reduces the amount of carbon it releases when in fact the national energy grid is not strong enough to support it and the plant operates off from diesel powered generators. Secondly, no matter how you slice it the supposed energy saving for bio-plastic is eaten up by the water consumption of the crops that it takes to grow them and then all of the harvesting and refinement processes add another point of emissions aside from the still producing fossil fuel plastics. Fiji water has committed some fairly egregious acts when it comes to advertising a sustainably produced product and hide behind front facts that have an even darker back side. Water consumption is not something that would normally be thought of when bottling water. But if the plastic is bio-plastic the production water that it would take to make the bottle to begin with far outweighs what might be saved in something that has a single use life-span. http://www.greenwashingindex.com/water-bottle-greenwashing/ http://www.fiji-budget-vacations.com/fiji-water.html

4.7JuniorPons’s
Rating
Comment:
El envase es un poco engañosa en la forma en que se presenta, y declarando que es el agua artesiano simplemente significa que proviene de una fuente subterránea en constante reposición que fue cavado / perforado para. También lo que no lo hace es que el estado de cartón y papel que se utiliza para el transporte y el etiquetado de todos provienen de árboles que fueron cortados enviar iniciado intencionalmente incendios forestales para reclamar la cosecha sostenible. ¿La empresa o producto "se comprometen uno de los pecados" de lavado verde? Sí, hay que cometió más de uno de los pecados. En primer lugar se dice que reduce la cantidad de carbono que libera cuando en realidad la red nacional de energía no es lo suficientemente resistente como para soportar y la planta opera fuera de los generadores diesel. En segundo lugar, no importa cómo se mire el supuesto ahorro para bioplástico energía se consume por el consumo de agua de los cultivos que se necesita para crecer y luego, de los procesos de extracción y refinamiento añadir otro punto de las emisiones a un lado del alambique la producción de plásticos de combustibles fósiles. Fiji agua ha cometido algunos actos bastante graves cuando se trata de publicidad de un producto producido de manera sostenible y se esconden detrás de los hechos delanteros que tienen una placa de fondo más oscuro. El consumo de agua no es algo que normalmente se pensaba cuando el embotellado de agua. Pero si el plástico es bio-plástico del agua de producción que se necesitaría para hacer la botella, para empezar es mucho mayor que lo que podría ser guardado en algo que tiene un solo uso vida útil.

4.0cagalvisl’s
Rating
Comment:
Fiji company is triying to actually do what it says in the advertisment. I am agree with the fact that they protect the rain forest because visiting the web site it says that they donate 5 millon dolars each year for that cause, however we can not verify it absolutely true. We can just believe them, and that´s kind of hard sometimes. About that the water comes from the underground I would say that can be true until some point because I can not believe that all the water they sell comes from there, what I mean is that I don´t believe there is such a big water deposit to be able to provide millons of galons as they sell each year. May be some of the water comes from there, but not all of it. In their page they share some of their real enviromental practices in which we find, recicling 95% of the trash they produce in the offices, donating water when natural disasters to the communities affected, creating schools and providing materials for the kids to study, and some others. So the company is doing something, but they are still using plastic bottles and that does not help the enviroment, also they use carton to package the bottles, they could try using a different material than plastic for they bottles for example.

4.3vanesacoloradog’s
Rating
Comment:
Primero dice que reduce la cantidad de carbono que libera cuando de hecho la red nacional de energía no es lo suficientemente fuerte como para soportarla y la planta opera fuera de los generadores a diesel. En segundo lugar, sin importar cómo usted la corta el supuesto ahorro de la energía para el bio-plástico es consumido por el consumo de agua de los cultivos que él toma para cultivarlos y entonces todos los procesos de la cosecha y del refinamiento agregan otro punto de emisiones aparte del todavía produciendo plásticos combustibles fósiles. El agua de Fiji ha cometido algunos actos bastante atroces cuando se trata de anunciar un producto producido de manera sostenible y esconderse detrás de hechos de frente que tienen un lado posterior aún más oscuro. El consumo de agua no es algo que normalmente se pensaría al embotellar el agua. Pero si el plástico es bioplástico, el agua de producción que se necesitaría para hacer que la botella empiece a superar con creces lo que podría ahorrarse en algo que tiene una vida útil única.