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Wal-Mart uses the line, "Now you can save the planet while you save money" at the top of the print ad to attract environmentally and financially conscious shoppers. The ad is filled with useful information on how using these products can reduce the amount of packaging because of each products longer life time. Wal-Mart is the largest retailer in America and with their help waste can be greatly reduced. If even half the Wal-Mart shoppers switched to using greener products the waste in the world can be significantly reduced and can have a positive influence on the environment in the long run. Since Wal-Mart is able to offer much lower prices than other retailers more people will be willing to contribute to helping the environment if it will not mean making a larger financial sacrifice because I know that on a college budget I will most likely purchase the cheapest products at the store. The ad is informing shoppers of green products and does an effective job. In addition to Wal-Mart "Green" print ads I feel as though the Wal-Mart company is trying to influence shoppers and employees to live a more sustainable life. For example I work at Sam's Club and we have a Personal Sustainability Program (PSP) which I am sure is taking place at the Wal-Mart stores as well and this program is the employees stating how they can make a difference in the world. An example would be and this program is the employees stating how they can make a difference in the world. An example would be to not use plastic water bottles anymore or to start using reusable shopping bags. Wal-Mart has the power to make an impact in the environment and is doing a great job of getting the ball rolling.


I think it is great that Walmart is doing so much (of course much of it is driven from cost savings to them, but I don't care about motivation as long as it gets something done). The recent green summit that David Cheeseright the CEO of Walmart Canada held which included leaders of the competition (Loblaw's, Home Depot, Canadian Tire etc.) is a huge step in the right direction and I think this is one company that really is working to make a difference. The impact that they could have due to their sheer size is amazing. No one is perfect and it will take time to get there, real change does not come easy or happen over night. I think in the long run; they will achieve a lot and will show that big business has no more excuses when it comes to sustainability.