Wal-mart’s Greenwashing Campaign

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Description:
Though this ad is really a newscast, publicity is a form of advertising. I think that Wal-Mart is trying to cater to consumer's interests in the green push. Though I recognize the effort Wal-Mart is making to try and be viewed as environmentally sound, I believe that the amount of waste Wal-Mart has needs more than just labeling/rating products and selling reusable grocery bags. In essence, this is a greenwashing ad because it fails to talk about the other activities Wal-Mart engages in that is not environmentally sound.
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4.8louhandball’s
Rating
Comment:
The fact that this advertisement is disguised as news makes it doubly despicable.