Wal-mart’s Greenwashing Campaign

Login / Register

You must Login or Register to rate this ad

Though this ad is really a newscast, publicity is a form of advertising. I think that Wal-Mart is trying to cater to consumer's interests in the green push. Though I recognize the effort Wal-Mart is making to try and be viewed as environmentally sound, I believe that the amount of waste Wal-Mart has needs more than just labeling/rating products and selling reusable grocery bags. In essence, this is a greenwashing ad because it fails to talk about the other activities Wal-Mart engages in that is not environmentally sound.


This ad has no comments.