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Description:
ASA ruled the following ad as misleading.
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RATINGS & COMMENTS

5.0meredith’s
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I'm so glad that the WWF's challenge to the accuracy was upheld. Its also great to see a global organization like WWF using its international capacity to support regional campaigns from other areas of the world.

3.8espresso’s
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On its own, the headline is effective and meaningful. In a Shell ad, though, it does not make sense. Pretty flowers (stars?) floating up from smokestacks???

2.4Peacore’s
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The ad hides so much about this subject matter and the process of putting stuff "away".

5.0Milieunet’s
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How can anybody take this ad and company serious?Oh, it is shell again. No wonder, they really make a sport of it to make ads with complete idiot pictures

4.8afetterly’s
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Shell has been called out on this ad many times by communities in communications, media, graphic design and the general public. Companies should be held responsible for such blatant abuse of communications.

4.2ddickison’s
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Can't read the fine print, but it's difficult to imagine how any text can explain away the improbability of smokestacks emitting flowers.

4.0allantanss’s
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Shell is big - but smart - oil. The ad hasn't said anything more than what it says: that "there is no away", but Shell hopes that the positive association with the obvious will have a halo effect on its brand. Ignore the spin, why not take a drive to your nearby Shell petrol, and see for yourself? Is there any thing or activity or that shouts "green" on site? Are the attendants asking you to be green in your behaviour? Are Shell products green? And if you have any friends or family members working in Shell, ask them if there are any commitments in their personal business objectives to be greener. Anything? Anything?

5.0deepgreendesign’s
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Thumbs down. The big petrolium companies have not taken responsibility for their actions on this planet. If they cleaned up all their messes ( along with the big chemical companies ) then I would consider them green. Until they make peace with the destruction they have done and adopt a green method to continue what they do, they will always be the problem, not the solution.

4.8stuttspromo’s
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I think this ad is the epitome of greenwashing. The image portrays flowers comming out of the factory in place of pollutants. It seems like they are saying "the pollutants we emitt are flowers-nature friendly. There message definately misleads the public to thinking there pollutants and smog in some way is healthy for the environment. I rated this ad with a 5 because it is blatantly obvious that they are dressing up there business and hiding the real image and real harmful issues associated with [email protected]