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Description:
Toyota is pushing a nature theme onto this ad. While it doesn't specifically say that the car is green, the coloring and suggestion is enough for people to perceive it that way.
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RATINGS & COMMENTS

4.6Sylvain’s
Rating
Comment:
Wow! Difficult to do a worse ad. The words are stupid: How nature could own something that is destroying it? Animals doesn't need vehicules, they have enough with what they received. The visual is showing nice little animals that desperatly wants to enter a... car. Cars are one of the worst killer of wild animals in the world. The claim about environement is not clear at all. No numbers, statistics about improvements or other studies. Only a nice green color add... The ad leaves out the main information to compare between cars, how much oil it use. There is nothing to keep in this add, and it's not even funny.

4.0Jouhl’s
Rating
Comment:
This ad's color scheme and slogan, "The car nature wants to own" is misleading for the average consumer. Most likely creating a false subconscious idea that this vehicle is 'green'.

4.0cf1159’s
Rating
Comment:
I think this is one of my favorite green ads. You rarely see advertising that ties eco friendly marketing with humor. The visuals are friendly, cute, and harmless, so I can't give it a high rating there. Now, it's not likely or realistic to think that this car is actually beneficial for the environment, so the ad is a little misleading there. I had to give it a higher rating for the misleading words. The ad does not show any facts or figures to prove that the car is any less harmful than other automobiles comparable in size either. The green claim is very vague and doesn't make any solid evidence to its campaign. I had to knock it there. Regardless though, I'm sure nature would prefer bicycles over any car. Bunnies are more likely to choose a mode of transportation that doesn't harm their habitat or squish them under their tires.