Toyota Prius “Harmony”

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http://www.youtube.com/watch?v=Tq4nrmnqY9o

Description:
A decent example of "green-washing." The Prius still has a gas engine which emits it's own level of waste into the air and let's not forget how much pollution is made by just making these stupid things. How will all those batteries be recycled as more and more of these continue to graze the roads. Granted it's cleaner than the average car but it's not 'healing' our world as the ad suggests.
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RATINGS & COMMENTS

2.2agmaynard’s
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I'm going to politely disagree with you on this one, jpawela. While I sympathize with your argument that the Prius is still a car with a gas engine, for me the Prius signifies innovation and moving automobiles towards a carbon-free future. In this way, I think it is healing the world by showing us that these technological achievements are possible. I understand the system isn't perfect yet, but it's a hell of a start...

3.2jm2131’s
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While I believe this ad to be extremely creative and colorful, it is still a commercial for an automobile company. Yes the Prius emits less pollution but you must also realize that their factories are highly dangerous and emit enormous amounts of hazardous waste. The ad itself is very whimsical and fun, and the imagery is very profound. As the car drives past a bleak, white wasteland the trees and grass explode into color and life. They use humans to make up the environment, which is very creative and eye-catching. It has a very catchy tune of a women singing about the bright sun in the sky and the green grass all around. The announcer claims that the new Prius merges man, machine, and nature. This is a definite overstatement of the environmental impact of a single hybrid vehicle. Until they make a vehicle that runs entirely on electricity or on some kind of clean burning fuel, will the image still be of a polluting car company. Therefore I believe that based on the definition of "greenwashing", Toyota is apparently trying to mask its polluting ways with a big advertising budget. Lexus, a Toyota brand, has already been sanctioned in Europe due to their misleading advertising. While I don't think that sanctions will be levied, I do believe that this misrepresentation will hurt their reputation. In the future I would suggest that Toyota continue their creative ad campaign while conveying a more truthful [email protected]

2.6jm2131’s
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While I believe this ad to be extremely creative and colorful, it is still a commercial for a automobile company. Yes, the Prius emits less pollution but you must also realize that their factories are highly dangerous and emit high amounts of polution. The ad itself is very whimsical and fun and the imagery is very profound. As the car drives past a bleak, white wasteland the trees and grass explode into color and life. This is a definite overstatement of the environmental impact of a single hybrid vehicle. Until they make a vehicle that runs entirely on electricity or some kind of clean burning fuel will the image still be of a polluting car company. So therefore I believe that based on the definition of "greenwashing", Toyota is apparently trying to mask it's polluting ways with a big advertising budget.

2.3jj1344’s
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Toyota has done a good job in promoting the Prius as a "green" car. A car that is in "harmony" with the environment. It runs on solar power which causes it to run on gas efficiently, with high gas mileage. However, Toyota has 17 different vehicle models and only 3 of them are hybrid, or "green", vehicles. I think for them to be a more "green" company they could produce more hybrid vehicles, especially in their SUVs and Vans. If Toyota switched the use of their money from promoting this one vehicle to furthering their hybrid line or more efficiently producing vehicles then they could be a more environmentally friendly company.

4.0esfgirl2010’s
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"It's harmony between man, nature, and machine. ." Really?