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Description:
I felt this ad defines "greenwashing" to the tee. In this ad GM is claiming they produce "gas-friendly" vehicles like the Hummer shown here and that it will not consume a lot of gas because it gets an estimated 20 MPG. Last year GM spent over $3 billion on marketing and a large amount of it was spent promoting 'gas savings' in Hummer ads. It would be better if GM spent less money advertising and bragging about selling efficient cars and more on building these vehicles. In addition to the contradicting ad consumers are well informed that big SUV trucks and vehicles like the Hummer are anything but gas saving. The enlarged picture of the Hummer all in black shows nothing of being environmentally friendly and according to GM black must be the new green.
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RATINGS & COMMENTS

5.0eatlocal’s
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20 mpg IS thirsty for gas.

5.0Green-Rising-Marketing’s
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Perhaps this is all an opinion thing...but I think that 20mpg (HIGHWAY!) is pathetic. It's simply a way to make the purchasing consumers feel better about themselves. Holly-www.greenrisingmarketing.com

5.0Milieunet’s
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Why not forbid sales of the hummer? This ad is worthless.

5.0leighj’s
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There is nothing sustainable about 20mpg!

3.8jbjones09’s
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Hummer is known for being a manufacturer of big military style vehicles that are not the most fuel efficient.

3.6ht1040’s
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The hummer has long been viewed as a "gas drinking" vehicle, and rightfully so. I think that this ad trys to downplay the fact that the gas MPG is lower than what many people desire and focus on how much fun the consumer will have. True, the Hummer's of the past have far worse mpg, but the fact that this one gets 20mpg, is no better for the environment. I think this ad is misleading and the consumer needs to do some research as to what "low" gas really is.

4.3jq1013’s
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I believe that this ad is a good example of greenwashing in that it tries to portray being better for the environment through using less gas. Too bad Hummers are known for using up tons of gas. Even though this ad claims that these H3 Hummers are gas efficient, they neglected to mention how much engine power is in one of those trucks, resulting in a lot of exhaust fumes coming out of its exhaust pipes into the air which ruins the ozone layer. Hummer trying to cover up one environmentally unfriendly factor doesn't mean that there aren't others that need to be fixed. When Hummer comes out with a Hybrid version of the H3, then I think it will be billboard worthy. I rated this ad the way I did for obvious reasons. First I gave this ad a four for the misleading of words because it says "estimated" to be 20 mpg on the highway. If the estimate is off by 5 miles then the truck automatically becomes a "gas guzzler" . I then rated the misleading of visuals a three because the ad is at such a high angle that anyone who didn't know what a hummer was would think that it is a small vehicle since it looks small on the sign from their view, very misleading. I did rate the ad at a 1 on the provable question though, only because you can prove the statement by test driving the vehicle on the highway, but the results may not come out in Hummers' favor. Lastly I gave both questions three and four a rating of five because they ask about exaggeration and omission of information. The ad doesn’t give enough information about the vehicle to make an assumption that this product is environmentally friendly. Maybe lighter on the pockets, but not "going green" by any means. When people think of "going green," a Hummer is probably the last thing they would buy.

5.0Mr. Sustainability’s
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What a joke.

3.2lb1301’s
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I believe the HUMMER ad is moderately using Greenwashing. To me, the ad is rated a 3 on the Greenwashing Index. It is stating that the hummer is “Thirsty for Adventure, not for Gas†, yet to me 20 miles to the gallon is still extremely low. Yes, while on the highway you may be lucky to get 20 MPG, but in the city you will be lucky to get 10 – 15 MPG. Especially now when SUV’s are using the Flex-fuel gas and burning less gas, I think HUMMER should have come up with something like that because it is still a lot of gas to burn. I think that HUMMER is trying to make itself look better than it really is, yet they are not misleading as a company as a whole. While the ad is misleading, the company is still in pretty good standards to the community when it comes to the environment. They are trying the best they can to help the environment, or as much HUMMER can. I believe the company still maintains a positive image in the consumers’ eyes as trying to become more environmentally friendly, but not so much with its actual products. I think they should try is making a Flex-fuel SUV if possible to reduce gas and get better MPG.

3.0lb1301’s
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I believe the HUMMER ad is a mild type of a Greenwashing ad. To me, the ad is rated a 3 - 4 on the Greenwashing Index. It is stating that the hummer is “Thirsty for Adventure, not for Gas†, yet to me 20 miles to the gallon is still extremely low. Yes, while on the highway you may be lucky to get 20 MPG, but in the city you will be lucky to get 10 – 15 MPG. Especially now when SUV’s are using the Flex-fuel gas and burning less gas, I think HUMMER should have come up with something like that because it is still a lot of gas to burn. I think that HUMMER is trying to make itself look better than it really is, yet they are not misleading as a company as a whole. While the ad is misleading, the company is still in pretty good standards to the community when it comes to the environment. They are trying the best they can to help the environment, or as much HUMMER can. I believe the company still maintains a positive image in the consumers’ eyes as trying to become more environmentally friendly, but not so much with its actual products. I think they should try is making a Flex-fuel SUV if possible to reduce gas and get better MPG.

3.4rp1151’s
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"Thirsty for adventure." "Not gas." Seriously, come on, sure it's an H3 but it's still a Hummer! It might get 20 MPG highway, but in the city you'll be lucky to get 12 MPG. Either way you're still burning a lot of gas!

5.0WorldofGood’s
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Hummer and green don't belong in the same sentence.