The Reverse Graffiti Project

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Description:
Great short documentary on reverse graffiti drawing to attention the impact our actions have on the environment. Great work Green Works!!

RATINGS & COMMENTS

1.4skianandtheraven’s
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Comment:
The ad, and what they did it it, are awesome examples of how doing something simple like cleaning a wall can show just how dirty we really live in this world. My problem with the ad is the product. I looked up Green Works because I use it and I wanted to know if it is truly as green as they claim. The search directed me to this ad. I didn't learn any information about the product at all from the ad, I only learned that they used it, well, I got the impression they used it, I don't recall them actually stating they actually used it...they mention the name, but didn't say it was what they were using. You can remove a lot of grime with just a pressure washer, a squirt of biodegradable soap and some warm to hot water. You can also remove a lot of grime with a pressure washer, acid and water. I still don't know which one is in my bottle of Green Works.

3.7leewis’s
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Comment:
I imagine the artist adds 'greenworks' to his street art because he is in their employ. In this case his art as an advertisment commits at least sin three

2.0emilyhong’s
Rating
Comment:
I'm 100% behind this campaign. The Reverse Graffiti Project imbues the guerrilla tactics of street-art with an eco-friendly element, detouring the definition of graffiti by actually cutting through and cleaning up grit to leave a lasting impression. What I found especially predicable from Clorox, was seeing a great traditional company like Clorox supporting renegade eco street art. Nevertheless, it fit in the sponsor brand and the project. I hope to see more forward thinking for companies like GreenWorks that take the lead in supporting innovative public art projects in the future.