Taco Bell: Seasoned Beef Quality Story

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Taco Bell has faced some tough scrutiny after a lawsuit was filed claiming that their seasoned ground beef did not have enough actual beef in it to be labeled as such. In a response, a TV ad has been released by Taco Bell explaining that their beef consists of 88% "premium ground beef" and 12% signature recipe. In the ad they say if you want to see that signature recipe go to tacobell.com. What they don't tell you is that this 12% signature recipe includes Maltodextrin, Autolyzed Yeast Extract, Caramel Color, Silicon Dioxide, and Sodium Phosphates. This ad is misleading in the sense that it implies that the signature recipe is full of good ingredients and not a list of chemicals.


The company isn't making any green claims in this ad at all. They were accused of not having enough beef in their beef, and in this ad they say their beef is 88% beef. And then there's their signature recipe. They didn't claim that it was healthy, didn't claim there was nothing in it other than beef, didn't show an image of the product at all. There's nothing misleading about it. In my opinion, I don't see how anyone who sees this ad could interprets anything said as "we're green, we're healthy, we don't use chemicals" etc. It's just about the quantity of beef in their beef, and as long as what they're saying is true, they're not making any false claims directly or indirectly.