SunChips Green Energy Credits Ad

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Description:
I thought this ad to be a fair representation of what Sun Chips is doing. It doesn't attempt to overstate - it says that "our commitment to green energy is a small step toward a healthier planet" and goes on to have a written super at the bottom which says that SunChips buys renewable energy credits (RECs). The framing of it as being a small step is a good way of saying "we're not perfect but you have to start somewhere". And their website and packaging provide greater information as to Sun Chips actions. I've also read that they are going to be making Sun Chips with solar power which is cool.

RATINGS & COMMENTS

2.0trueblue’s
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Comment:
it doesn't really say a lot about what the company is doing, but it doesn't mislead either. it does say what they're doing is a start.

2.0Jensen’s
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Comment:
It doesn't talk about the environmental implications of Sun Chips core business (the creation, shipping, consumption, etc) of snacks, but the ad doesn't directly mislead.

1.4Sciolist’s
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Seems pretty straightforward - says they're just making a small step, not over stating anything. And nice music.