Sun Chips-Compostable Bag

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Description:
From what I viewed and what I read, I think Sun Chips is making great strides in trying to help the environment. I eat sun chips, not on a regular basis, but often enough. Although I don't have a composte pile, I would consider trying leaving the sun chips bag in a pile that I know of to test it myself. I give this a 3 rating only because I usually have to see something myself to believe it.
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RATINGS & COMMENTS

3.8bd1154’s
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"The new sun chips bags are now bio degradable and will eventually disappear". In the commercial, they put on the image that they are doing something extremely amazing that is going to save the world, when truly it is just going to make a small change. It is a step in the right direction and gives them good pr, but it isn't something that is going to make a huge change. First off it takes the bag 14 weeks to decompose, which is still a long time. Second the fact that they show the flower growing out of where the bag was puts the idea that it's ok to litter the bag, and makes it look like it is the cause for the growth of the beautiful flower. This could be interpreted that it's not so bad to litter, and they make it look like a good thing. The advertisement is good, but at the same time I think that it can be having an adverse effect on their cause.

0.0madeofdirt’s
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I believe SunChips hit a home run with this ad. It capitalizes on the entire approach that SunChips is going for. A bag that is made from plants and that is going to be thrown away into a land fill somewhere will the bag will soon combust by itself? That's a lot of effort put into a bag. SunChips is just a small division of the conglomerate that is Frito Lay but one of the factories that makes SunChips is ran off of solar energy. I think they deserve some credit for putting their best foot forward.

0.0kk1293’s
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Karly Klingensmith April 8, 2010Email: [email protected] Assignment 3Many people have been very surprised and impressed with Sun Chips new completely compostable chip bag that will launch April 22nd, on Earth Day. While many of these people have good reasons to be excited, I believe that when using just the information given in their video ad, people can misinterpret all of the information that the Sun Chips firm is lacking to provide. According to www.greenwashingindex.com, "greenwashing" is defined as whitewashing, but with a green brush. In other words, it is considered greenwashing when companies or organizations spend more time and effort promoting green marketing than actually practicing that act of green marketing throughout the entire company. These companies portray themselves to be earth friendly and to care about the environment by advertising different plans and projects related to helping the Earth. However, they are actually avoiding the practice of hosting bigger projects that will benefit the environment at a much larger scale so they can save more money and make a larger profit. While I believe that Sun Chips isn't involved in this marketing scam, I do think that they manipulate their target audiences by leaving out vital information in their advertising. The Sun Chips video ad about their 100% compostable bag is clever and a great example of a company using green marketing. Because Sun Chips chip bags are a large part of their firm and their overall expenditures, we know that they are serious about going green. Spending all the time and effort into completely changing the material of all Sun Chips bags will take a lot of effort and therefore, will have a greater positive impact on the environment than if they just released an ad encouraging consumers to recycle the bags. This is why Sun Chips are not considered to be greenwashing their consumers. However, their ad is slightly misleading. The video had very little information about the bag itself. For example, the ad is lacking the health concerns of using a bag made out of plants, information about how the bag was made, or what plants the bag is made out of. While this data is elaborate, it is vital to have when a new product is being introduced to the market. Therefore, in the future Sun Chips should run ads with more specific information related to the chip bag, how the process works, and if flowers really blossom from the bag, and so on. Overall, while Sun Chips is a company that is not involved with greenwashing whatsoever, they do use marketing strategies to slightly manipulate their consumers so that they will purchase the newly packaged product while not given an efficient amount of information. However, the Sun Chips Corporation should be very proud of their strong contributions to the environment.