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Description:
Frito Lay advertises that their new Sun Chip bag is the "100% Compostable Bag." A prospective, environmentally conscious consumer could immediately raise their eco-antennae to ask themselves a couple of pertinent questions. Question number one would be whether or not Frito Lay is spending, or wasting, a lot of money advertising that they are the "100% Compostable" just to brag and make you feel smart for buying from an innovative, green company? If indeed they are so "green", then why squander the extra money on this advertisement on the package, when they could simply post it on their website? Surely this money could have been better used on furthering earth friendly research ideas. Question number two is the more important of the two questions. If Frito Lay does in fact have a "compostable chip package", then why did they choose to only use it on only on Sun Chips? If "Now the earth can enjoy them as much as you Do" is a true statement on their advertisement, then they should have packaged ALL of their 40 brands of snacks in this compostable package. THAT would have been the "green" thing to do. Using the Greenwashing Index, I would give this ad a score of 4. They have used their ad to exaggerate the extent of how green their company actually is. I suggest that Frito Lay could greatly improve their credibility by packaging all of their products in the new compostable bag. By doing this, Frito Lay would be proving to their consumers that their company is totally committed to improving the environment with every packaged product on the shelf.
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RATINGS & COMMENTS

2.4zp1012’s
Rating
Comment:
Overall this ad by Frito Lay of Sun Chips compostable bag is a successful green ad. The ad is simply and straight to the point. However, I have a few questions that in regards to the ad. First is this: why does the bag say "this is a 100% compostable bag" and then go on to say "33% of every Sun Chips bag will be made using renewable materials?" This point makes no sense to me and seems to be contradictory, which is why I gave the ad the score I did. It would be an easy fix to either rephrase the statement or clarify its meaning. The idea is great and may bring Frito Lay success, but in that case why not use it for all Frito Lay chips rather than just Sun Chips? Using compostable bags for all chips would provide more proof that Frito Lay is actually attempting to go green and protect the environment rather than just using it as a selling point for one brand of chips. In doing so this would make more sense to use the phrase "now the earth can enjoy them as much as you do, " rather than doing so with only one brand of chips made from compostable bags. Green washing is not a huge issue with this ad; however, it would be even less of an issue if all Frito Lay chip bags were made with the same materials as Sun Chips bags. But since that is not the case it seems as if Frito Lay is overstating and exaggerating how green the company really is. A simple recommendation that would not only increase the company’s credibility and commitment to the environment, but also potentially reduce costs, would be to package all products in compostable bags.

2.4zp1012’s
Rating
Comment:
Overall this ad by Frito Lay of Sun Chips compostable bag is a successful green ad. The ad is simply and straight to the point. However, I have a few questions that in regards to the ad. First is this: why does the bag say "this is a 100% compostable bag" and then go on to say "33% of every Sun Chips bag will be made using renewable materials?" This point makes no sense to me and seems to be contradictory, which is why I gave the ad the score I did. It would be an easy fix to either rephrase the statement or clarify its meaning. The idea is great and may bring Frito Lay success, but in that case why not use it for all Frito Lay chips rather than just Sun Chips? Using compostable bags for all chips would provide more proof that Frito Lay is actually attempting to go green and protect the environment rather than just using it as a selling point for one brand of chips. In doing so this would make more sense to use the phrase "now the earth can enjoy them as much as you do, " rather than doing so with only one brand of chips made from compostable bags. Green washing is not a huge issue with this ad; however, it would be even less of an issue if all Frito Lay chip bags were made with the same materials as Sun Chips bags. But since that is not the case it seems as if Frito Lay is overstating and exaggerating how green the company really is. A simple recommendation that would not only increase the company’s credibility and commitment to the environment, but also potentially reduce costs, would be to package all products in compostable bags.

2.2zp1012’s
Rating
Comment:
Overall this ad by Frito Lay of Sun Chips compostable bag is a successful green ad. The ad is simply and straight to the point. However, I have a few questions that in regards to the ad. First is this: why does the bag say "this is a 100% compostable bag" and then go on to say "33% of every Sun Chips bag will be made using renewable materials?" This point makes no sense to me and seems to be contradictory, which is why I gave the ad the score I did. It would be an easy fix to either rephrase the statement or clarify its meaning. The idea is great and may bring Frito Lay success, but in that case why not use it for all Frito Lay chips rather than just Sun Chips? Using compostable bags for all chips would provide more proof that Frito Lay is actually attempting to go green and protect the environment rather than just using it as a selling point for one brand of chips. In doing so this would make more sense to use the phrase "now the earth can enjoy them as much as you do, " rather than doing so with only one brand of chips made from compostable bags. Green washing is not a huge issue with this ad; however, it would be even less of an issue if all Frito Lay chip bags were made with the same materials as Sun Chips bags. But since that is not the case it seems as if Frito Lay is overstating and exaggerating how green the company really is. A simple recommendation that would not only increase the company’s credibility and commitment to the environment, but also potentially reduce costs, would be to package all products in compostable bags.

4.0Boatright’s
Rating
Comment:
Frito Lay advertises that their new Sun Chip bag is the “100% Compostable Bag.†A prospective, environmentally conscious consumer could immediately raise their eco-antennae to ask themselves a couple of pertinent questions. Question number one would be whether or not Frito Lay is spending, or wasting, a lot of money advertising that they are the “100% Compostable†just to brag and make you feel smart for buying from an innovative, green company? If indeed they are so “green†, then why squander the extra money on this advertisement on the package, when they could simply post it on their website? Surely this money could have been better used on furthering earth friendly research ideas. Question number two is the more important of the two questions. If Frito Lay does in fact have a “compostable chip package†, then why did they choose to only use it on only on Sun Chips? If “Now the earth can enjoy them as much as you Do†is a true statement on their advertisement, then they should have packaged ALL of their 40 brands of snacks in this compostable package. THAT would have been the “green†thing to do.Using the Greenwashing Index, I would give this ad a score of 4. They have used their ad to exaggerate the extent of how green their company actually is. I suggest that Frito Lay could greatly improve their credibility by packaging all of their products in the new compostable bag. By doing this, Frito Lay would be proving to their consumers that their company is totally committed to improving the environment with every packaged product on the shelf.

1.0savi22’s
Rating
Comment:
Sunchips is taking the risk of losing customers who dislike the loud crinkling noise this bag makes. Hooray to them for taking a chance on the public.

2.2hamsher’s
Rating
Comment:
What is really funny is that Frito Lay discontinued this eco bag - seems CONSUMERS think the bag is too NOISY (as if crunchy chips are not)..... so WHO is the real problem here?