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Description:
I'll like to bring attention to this advertisement/campaign. This shopping centre claims that they are doing a green campaign, while actually they spur more consumption. "Bring you reusable bags to shopping and get some incentives if you spend above a minimum amount of spending.""Shop to save planet earth- spend $100 and get a $5 voucher" Blatantly greenwashing which is done stupidly and for all of us to laugh about.

RATINGS & COMMENTS

4.4vero’s
Rating
Comment:
ad treats consumer like an idiot

3.0mradi’s
Rating
Comment:
Over consumption is a problem, but this mall thrives on it. They aren't going to start advertising against buying products. They are offering $5 for a metro pass and the chance to win a energy efficient car, which is environmentally friendly. However, they do boast a little too much about "saving the earth." I don't think places that need consumers should be punished for advertising "pro-consumption." It's up to individuals to stop over consuming. In addition, we can't see the rest of this Ad.