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The detergent by Clorox Green Works may be made without harsh chemicals, but it overlooks certain aspects the consumer may overlook. The first example of "greenwashing" is the packaging of the product. Plastic containers are not eco friendly and if Clorox wanted to make their Seventh Generation products more eco-friendly, perhaps package their detergent with a biodegradable material. Our country relies on plastic, but we actually don't think about how long it takes for plastic to decompose. According to Heather in her article "How long does our garbage last" she notes that plastic is estimated to start decomposing in 1,000 years. It is clear that plastic might be the easy way out, but will leave our environment with an excess of plastic in our landfills. Another example of "greenwashing" would be the extreme use of water to wash clothing. Yes, you might be using eco-friendly chemicals, but you still continue to use the same amount of water, not including the use of electricity to power washing machines. Perhaps the water usage is an unbeatable concept, but thinking outside the box could change the minds of Clorox's eco-friendly products. One way for Clorox to market less water and power usage alongside with their detergent is to show that combining all colors of clothing can be combined when washing. This minimizes multiple laundry loads, and would help make the detergent more eco-friendly.


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