http://www.greenwashingindex.com Promoted by Enviromedia Social Marketing en-us Copyright 2008 http://www.rssboard.org/rss-specification Sun, 11 May 2008 00:00:01 CST Fri, 09 May 2008 09:45:17 -0500 http://www.greenwashingindex.com/ad_single.php?id=2661 "We believe in making effective products out of fresh organic* fruit and vegetables, the finest essential oils and safe synthetics, without animal ingredients, and in writing the quantitative list on the outside. We also believe in buying only from companies that test for safety without the involvement of animals and in testing our products on humans. We believe in making our own fresh* products by hand, printing our own labels and making our own fragrances. We believe in long candlelit baths, massage, filling the house with perfume and in the right to make mistakes, lose everything and start again. We believe that our products should be good value, that we make a profit and that the customer is always right. *We also believe words like "fresh" and "organic" have honest meaning beyond marketing." I actually really like Lush cosmetics, they're a chain but not a very big one and all their skin care products are safe, mostly organic, natural, and when they do use synthetics they're very careful about which ones. They use minimal (and often recyclable) packaging, and yet they somehow don't sacrifice effectiveness. I think they're probably a touch greenwashy, but much greener than most alternatives. Madeira 2008-05-09 09:45:17 http://www.greenwashingindex.com/ad_single.php?id=2602 Several Nestle bottled water brands, including Poland Spring, advertised their new ecobottles. The bottles have 30% less plastic, and can be recycled (that not any different, they could always be recycled, but why not mention that anyway). they ignore the fact that many still end up in the landfill, or worse on the side of the highway. Anyway, it's still 70% of the plastic that takes energy to produce and then kicks around in a landfill for 500 years. thecynic 2008-05-02 22:07:30 http://www.greenwashingindex.com/ad_single.php?id=2598 Fiji Water had a 20' X 20' booth at the Natural Products Expo in March. I think they should be the poster child for this site! jdorf 2008-04-30 22:23:53 http://www.greenwashingindex.com/ad_single.php?id=2508 Maybe the perfect use of information, parody, cultural knowledge combined to change perceptions. debz 2008-04-23 22:31:52 http://www.greenwashingindex.com/ad_single.php?id=2451 TXU wants you to forget that they're the largest generators of filthy coal power in Texas and that they recently tried to have the Gov. fast-track 11 new coal plants. They settled on 3 to show how concerned they are for the environment. The banner encourages you to find ways to celebrate Earth Day every day. Here's one: dump TXU as your electricity provider. Nappy 2008-04-18 13:32:49 http://www.greenwashingindex.com/ad_single.php?id=2449 sunchips are starting to make their chips using solar energy in california. they say "chips made in california", so if you think hard enough it sounds like there are probably chips elsewhere that aren't made with solar energy. but they get good marks for talking about something that they have already done. treehugger 2008-04-17 21:21:28 http://www.greenwashingindex.com/ad_single.php?id=2448 I think GE's whole ecomagination campaign is greenwash on the grounds that it exaggerates GE's overall green-ness.... I mean really-- a green commitment? What does that even mean coming from a company like GE? SLC 2008-04-16 19:32:57 http://www.greenwashingindex.com/ad_single.php?id=2427 this is the new advertising campaign for Garanti Bank's new so called "environmentalist" credit card. in the advertisiment; it compares two images: when the first image shows a desertificating area in Turkey (or a polar bear trying to stand on a thin & broken ice, the second images shows the "environmentalist" credit card on a black background. The translation for the first title written on the first image is: "We! made this" (highlighting the word "we") and the second title written on the second image is almost the same: "We made this!" (but this time highlighting the word "this -credit card-). *nor the print or the tv. version of the advertisement give enough detail about how come this credit card differs from the other credit cards and makes it environmentalist. *it just says "some of the bonus credits you earn from the spendings you make with this credit card goes to WWF" *the campaign is also supported by a web site (http://www.cevreyeduyarlibonuscard.com/) on internet where you can find more details about the usage and its link to environmentalism. 3 benefits are listed in terms of environmentalism: 1. some of the bonus credits you earn from the spendings you make with this credit card goes to WWF 2. They use recycled papers for communicating with Bonus Card costumers (..but what about the other thousands of Garanti Bank customers and paper spendings???) 3. the material used for producing this Credit Card includes less PVC comparing to other cards. (but what about the other cards of the company???..) this environmentalist credit card is maybe less than *0.1 % percent of their total market. so we can call the bank "0.1% environmentalist!" *this is not an exact number. i used it as a metaphor.but im very sure that its less.. no-data 2008-04-06 10:58:44 http://www.greenwashingindex.com/ad_single.php?id=2292 Can fuel additives improve fuel efficiency like the ad suggests? I'd be interested to hear what people think. Worldwatch 2008-03-20 08:35:17 http://www.greenwashingindex.com/ad_single.php?id=2280 I'll like to bring attention to this advertisement/campaign. This shopping centre claims that they are doing a green campaign, while actually they spur more consumption. "Bring you reusable bags to shopping and get some incentives if you spend above a minimum amount of spending." "Shop to save planet earth- spend $100 and get a $5 voucher" Blatantly greenwashing which is done stupidly and for all of us to laugh about. neverdiephoenix 2008-03-08 11:20:52 http://www.greenwashingindex.com/ad_single.php?id=2279 A hilarious spoof on coal and energy use in our society. Sarah Ivy 2008-03-08 09:04:34 http://www.greenwashingindex.com/ad_single.php?id=2277 The first time i watched this i totally missed what they where talking about. But i knew something was up then they said that a car will have ZERO emissions, just like a 12 year old. I dont know where to start with this nonsense. Hydrogen fuel cells? That is not clean energy, that is not even energy. The cells are used to store energy, and that energy has to come from somewhere (most likely not going to be wind, water or sun). I hope they dont get finished with this project. Ride the mutha fackin bus, then you can be as clean as a 12 year old. They dont say that now do they. The department of public transportation should start putting out ads. d1rtysn0w 2008-03-07 00:00:05 http://www.greenwashingindex.com/ad_single.php?id=2276 From a Bluenotes store in Toronto. "Made in Bangladesh", roughly 12,600 km away. lsenater 2008-03-05 18:39:12 http://www.greenwashingindex.com/ad_single.php?id=2275 From a Bluenotes store in Toronto A green canvas tote bag marked "Think Green": it was marked as "Made in China" and therefore had recently been shipped halfway around the world. It was made from cotton (a crop which is estimated to use 35% of all industrial pesticides), and printed with (as best as I can tell, based on my knowledge of silkscreening techniques) thermoplastic PVC-based inks which contain phthalates, one of the nastier toxins out there, and well on it's way to being banned worldwide. lsenater 2008-03-05 18:35:52 http://www.greenwashingindex.com/ad_single.php?id=2274 A very graphic depiction, though I thought it clearly states the point both through images and audio. d1rtysn0w 2008-03-04 01:11:13 http://www.greenwashingindex.com/ad_single.php?id=2273 Takes green ideas in a fresh direction. gmonkey 2008-03-03 11:25:32 http://www.greenwashingindex.com/ad_single.php?id=2269 This ad particularly disgusts me as Dow is promoting their company to be socially sustainable and investing in the best interests of humans. If one looks a little further past the veil of Dow you will soon see their history if rife with toxic waste, chemical production, creation of the Agent Orange chemical and countless lawsuits against them for the irreversible grief their "products" have cost people on a wide scale. Their "Human Element" is somewhere closer to greed, corruption and extermination then it is to sustainability, and equity. afetterly 2008-02-25 18:25:23 http://www.greenwashingindex.com/ad_single.php?id=2191 Informative fun but to the point, guidence for product designers. leear 2008-02-17 03:01:38 http://www.greenwashingindex.com/ad_single.php?id=2190 This is real Greenwashing and playing on our love of children when it says "Every child has aright to a nicer world". Concentrates are twice (or more)the strength of nornal procucts. It does not follow that it needs half the water to make it, half the packaging or half the lorries to deliver it! leear 2008-02-17 02:29:16 http://www.greenwashingindex.com/ad_single.php?id=2189 A lovely spoof advert of the real Hummer advert which has no comment on the car. leear 2008-02-16 16:08:46 http://www.greenwashingindex.com/ad_single.php?id=2188 This Hummer H3 - Commercial clearly states that the car is a monster, but its real greenwashing as it tells you nothing about the car. leear 2008-02-16 15:54:34 http://www.greenwashingindex.com/ad_single.php?id=2187 STP is an engine addertive for petrolheads. No thought to the environmental impact of pumping out toxic fumes aroud the world. leear 2008-02-16 14:48:41 http://www.greenwashingindex.com/ad_single.php?id=2159 The video is ridiculous. It makes a good point but digresses for the sake of populism. jamespauldillon 2008-02-15 00:42:59 http://www.greenwashingindex.com/ad_single.php?id=2133 This ad is from the League of Conservation Voters who describe themselves as the "independent political voice for the environment." The ad is about 5 months old and debuted in Iowa in prior to the caucuses. I think that while "greenness" is an important issue for the upcoming election, this ad might overstate its importance ever so slightly. williek 2008-02-14 13:36:22 http://www.greenwashingindex.com/ad_single.php?id=2132 I found this ad to be very interesting. I thought it was very creative that the person speaking went through many different things that begin with the letter H before even mentioning what the ad was about. I think it really put things into perspective before we were even really aware of what the ad was all about. Also, I guess I found it somewhat surprising that it was not a flashy ad, because I used to think that Lexus typically portrayed their car in that manner. However, I feel like this ad could really make an impact on the viewers watching it without being too in your face with what they are trying to sell. CarJ214 2008-02-13 23:45:57 http://www.greenwashingindex.com/ad_single.php?id=2131 The ad is visually appealing. They acknowledge difficulties of conserving energy and finding a cleaner source. The problem is they talk about this as if they are on the forefront of research when they are an oil company. I don't really know of too much Chevron has done and to the best of my knowledge they do not have ethanol pumps or biodiesel. I have heard that the making of biodiesel emits just as much carbon as burning regular gasoline, but I don't know how much truth there is to that. Bottom line, I don't think Chevron really cares as much as they would like us to, but I am not educated enough on their business practices to make any big assertions. bwinterm 2008-02-13 20:07:45 http://www.greenwashingindex.com/ad_single.php?id=2129 I actually like this ad. As far as oil companies go, Chevron has done some pretty good things. Unfortunately I don't think they've done it because they care about the planet, more like they care about the money. They stress "finding energy" instead of cutting back our usage of energy. Although they have dipped their hands in alternative resources, they are still up to their eyebrows in oil. erinheflin 2008-02-13 19:45:38 http://www.greenwashingindex.com/ad_single.php?id=2127 I actually think that this is a great ad. It's funny and totally stereotypical of the west coast Californian's. There is an equally funny video representing the "east coast." These ad's draw in the viewer and keep the viewer interested. The product is always present and the song is catchy, which makes the viewer remember the product, not just the commercial. rkimball 2008-02-13 16:16:51 http://www.greenwashingindex.com/ad_single.php?id=2126 This general motors commercial is entertaining and constructive. It keeps the viewers interested and shows that general motors is concerned with the environment. The ad does not shower the viewer with exaggerated claims but is fairly straight forward. palacios 2008-02-13 11:24:44 http://www.greenwashingindex.com/ad_single.php?id=2125 Ya, sure, GE's new business model is carrying for frogs. I bet the investors love it...and all the frogs who used to live in the watersheds that were filled in with "clean coal" tailings... http://www.sourcewatch.org/index.php?title=General_Electric's_Ecomagination_Campaign epayne 2008-02-13 02:26:57 http://www.greenwashingindex.com/ad_single.php?id=2123 This ad is about Toyota changing its image through time by re-creating the car image into the environment. I thought this ad was extremely creative compared to other hybrid car ads, and it clearly shows Toyota's corporate image of having a major impact in the environment. I also liked how the ad does not have to portray the car in its own element in order to get the point across. twaldron 2008-02-12 23:12:38 http://www.greenwashingindex.com/ad_single.php?id=2122 This ad directs the consumers attention to GE's new push towards being an environmentally friendly company. One thing that I like about the ad is that it doesn't use over the top natural backdrops or scenery, and there isn't a voice over telling us how great GE is for the environment. The ad may be a little cheesy, but it effectively communicates that GE is making a strong, acclaimed push towards their new program, Ecomagination. pkelley 2008-02-12 21:04:25 http://www.greenwashingindex.com/ad_single.php?id=2121 The ad is very short and doesn't really get to the point of the companies goals for "going green." It is very hard to picture any kind of car dealership or car rental facility going green because of the mass quantity of cars they have being used daily. In this ad they only show their committment to the environment by planting trees, which is great but shouldn't they be doing more? They are a car rental facility and in my mind they should be discussing WHY environmental awareness is important to them and WHY we should rent cars from them. Courtnizzle22 2008-02-12 20:26:54 http://www.greenwashingindex.com/ad_single.php?id=2120 The juxtaposition of a polluting factory and a solar energy panel mixed in with all the other "rethink" imagery really has nothing to do with the car itself. Perhaps by presenting this image, it associates itself with "green energy." However, there is no evidence to support that anywhere else in the commercial. verdant_intent 2008-02-12 19:35:43 http://www.greenwashingindex.com/ad_single.php?id=2119 I think it has an interesting graphic and a catchy tagline. The image itself doesn't identify the product, but I don't think it's necessarily a negative thing. LHuffman 2008-02-12 18:59:20 http://www.greenwashingindex.com/ad_single.php?id=2118 I don't think this Ad is greenwashing. Sylvania displays the product in a setting that does not use green or natural images that give the impression the product is more environmentally friendly than it is. And the Ad supports it claims with information in the sidebar. There is no big diversion in this ad. Sylvania is a company working at supporting energy efficiency. KT 2008-02-12 18:56:04 http://www.greenwashingindex.com/ad_single.php?id=2117 This commercial is misleading on several levels. The visual representation of nature is this tranquil environment where everything is peaceful and serene. Unlike many SUV commercials, the vehicle itself is immaculate as if it came from the showroom floor. It seems as though the SUV has shed its "muddy" image for a "clean" facade simply because it's a labeled as a "hybrid." The animals in this video, the deer, are less afraid of humans than ponies at a petting zoo. The presence of what is implied to be this "ecologically friendly" vehicle makes the deer feel at ease, and these wild creatures have no fear of the family, who are driving through the wilderness as if on a safari or a Sunday outing to the zoo. Ironically, it is the natural sound of a pine cone falling from a branch that startles the deer and NOT the noise or presence of this human-made machine. As if this sensationalism isn't already enough, the commercial's only line is "If an Escape hybrid drives through the forest, does anyone here it?" This line drove me absolutely crazy. For me, it implies that this vehicle is not leaving an ecological footprint. It's "silence" is in the sheer fact that it's a hybrid. What Ford doesn't tell you is that the Ford Escape is only rated at 34 miles per gallon--which is most likely an overestimate and not any better, and in some cases worse, than many late model compact cars. This commercial is subliminally saying "now you don't have to feel guilty about buying an SUV because this is a hybrid!" Encouraging the public to buy hybrids is fantastic. However, misleading them into thinking that hybrids do not produce carbon emissions and are somehow "clean" is an outrage. This type of sensationalist and deceptive marketing will not help achieve what should be the ultimate goal in fighting climate change which is getting people to change their habits. robhoshaw 2008-02-12 16:09:27 http://www.greenwashingindex.com/ad_single.php?id=2116 This ad appears to be a blatant attempt by Shell to show its softer, self-reflective side. They apparently are showing that a gasoline company can be more environmentally conscious. I am still skeptical. amelia 2008-02-12 15:47:04 http://www.greenwashingindex.com/ad_single.php?id=2090 I really liked this ad when I first saw it. However, I feel that it is misleading because it's easy to interpret this as GE being a wonderfully environmentally friendly company. There are many things that they do that are to be commended, such as creating more energy-efficient appliances, but other things such as their use (and promotion of the use of) coal for power definitely leave room for growth. I am not sure what tap-dancing elephants have to do with clean water, either. The point that GE promotes more environmentally friendly technology is certainly valid, but stating that they are "in step" with nature goes a little too far. Technology and nature aren't nearly as compatible as GE would like viewers of this commercial to think. Not to mention how unnatural it is for elephants to tap-dance!?! spayne1 2008-02-12 12:44:21 http://www.greenwashingindex.com/ad_single.php?id=2062 Since it's from Greenpeace it's tough to state that they are overstating a claim. Not sure exactly where they came up with the idea of "shining light from your arse", but it is cute. It had me wondering what it was all about until the end. greennut 2008-02-11 11:52:38 http://www.greenwashingindex.com/ad_single.php?id=2061 Although I fully support new technology, specially those technologies that will help us improve the state of the environment, this ad is just too surreal. I love with car commercials how you often don't even know what the advertisement is for until they show the car. This ad gives you the idea that this vehicle is peaceful, economical and will take you to new places and seemingly, new levels of happiness. True, the Toyota Prius is a good car. It's a great hybrid automobile and it's sold a lot and has a high rate of customer satisfaction, but this ad felt so cheesy to me. I just don't think this is how to sell this car, especially with the ridiculously fast subtitles of the information that does sell the car! aeganlod 2008-02-11 11:48:55 http://www.greenwashingindex.com/ad_single.php?id=2060 I thought this ad to be a fair representation of what Sun Chips is doing. It doesn't attempt to overstate - it says that "our commitment to green energy is a small step toward a healthier planet" and goes on to have a written super at the bottom which says that SunChips buys renewable energy credits (RECs). The framing of it as being a small step is a good way of saying "we're not perfect, but you have to start somewhere". And their website and packaging provide greater information as to Sun Chips actions. I've also read that they are going to be making Sun Chips with solar power, which is cool. greennut 2008-02-11 10:41:32 http://www.greenwashingindex.com/ad_single.php?id=2059 Carbon offsets do not solve environmental issues, simply allowing people to think they can continue polluting and using resources. It seems that NRMA will help save the would but only if you pay them... andrew_mtb 2008-02-11 03:13:02 http://www.greenwashingindex.com/ad_single.php?id=2057 The ad focuses on the sunflower and never shows the car. It makes the claim that even the environment would favor this car for commuters. This is a ridiculous claim. Ostrow 2008-02-10 22:57:35 http://www.greenwashingindex.com/ad_single.php?id=2056 It is interesting that the Gecko is given human qualities. He is the interview subject for Larry King. He speaks as though he is well informed about money. He is drinking coffee and speaking with his hands. Ostrow 2008-02-10 20:46:57 http://www.greenwashingindex.com/ad_single.php?id=2030 The advertisement shows a woman walking through the seasons with the different seasons coming out of her cup. The imagery suggests that starbucks is part of the environment. This is apparent as the springtime flower petals read "starbucks." Starbucks advertises itself as being environmentally friendly and recently acknowledged that they use many recyclable materials, but most environmentalists say that there is much more that Starbucks could and should be doing. marissa.phillips 2008-02-10 18:24:51 http://www.greenwashingindex.com/ad_single.php?id=2025 A slight token move in the right direction, but done as a business marketing opportunity for Forest Stewardship Council (FSC) virgin pulp paper made from trees and very misleading. The Forest Stewardship Council (FSC) is an international organization that brings people together to find solutions which promote responsible stewardship of the world’s forests and is NOT a special type of tree, paper or any special environmental treatment in making the paper from trees or transporting the trees to the paper mill or the 100% virgin pulp paper to the customer. This is NOT recycled paper or paper with any recycled content. It is "normal" paper and they say that "if customers want paper with recycled content they can ask for it!" and I think all paper should have a recycled content or be 100% recycled. leear 2008-02-06 20:12:31 http://www.greenwashingindex.com/ad_single.php?id=2023 The ultimate in greenwashing is TXU-- the biggest polluter in Texas. This ad and others like it make it sound like they’re doing great things by reducing their planned coal plants from 11 to 3. It’s more like they proposed 11 so they could be approved for 3 and claim they’re doing something for the environment. They also don’t talk about how much pollution is coming from their existing coal plants. Commercials like this try to mislead the consumer into thinking their bread and butter isn’t filthy power. Nappy 2008-02-06 13:15:02 http://www.greenwashingindex.com/ad_single.php?id=2022 While Constellation Energy has invested in some wind energy sources (as shown by the wind turbines in the ad), renewable energy as a whole only accounts for 4% of Constellation Energy's total energy production. Nuclear energy takes up a majority of their generating output-a total of 61%. Coal, gas and oil account for 35% of their output. This information, which can all be found on the Constellation Energy website, sure doesn't their supposed love for renewable energy now does it? rroscoe57 2008-02-05 12:40:36 http://www.greenwashingindex.com/ad_single.php?id=1994 A Seattle advertising agency Phinney Bischoff Design House is trying to look "green" while promoting the sale of jets airplanes. WTF? Jet engines are a leading cause of carbon emissions delivered straight to the scene of the crime in the upper atmosphere. It looks like this business is more interested in taking some of Boeing's money than taking a stand. Shame! Forness 2008-01-26 18:50:33 http://www.greenwashingindex.com/ad_single.php?id=1967 It's a triple whammy: uses a classic song about the oppression of coal miners to promote coal inig, uses sex to sell coal, and claims coal is clean. A perfect 5. ks 2008-01-31 08:50:31 http://www.greenwashingindex.com/ad_single.php?id=1941 This ad is completely disingenuous and utterly cynical. It’s an oxymoron for the U.S. Chamber of Commerce, the biggest pro-business lobby, to extol the limitations of technology to solve a global problem. The ad has no justifications for their claim. Since the government hasn’t regulated the energy industry, there are already people in this country living like this cute portrayal, trying to choose between heating, driving their car at $3 per gallon, daycare and food. Burying our head in the sand will make the problem worse. jmarkey112 2008-01-30 14:20:03 http://www.greenwashingindex.com/ad_single.php?id=1708 misleads with words and pictures, implies burning coal is perfectly safe and clean radio_freak56 2008-01-22 18:04:45 http://www.greenwashingindex.com/ad_single.php?id=1599 a. I don't think all those kids are vegetarians b. What is a "wokka-wokka"? jaclyn 2008-01-19 12:36:20 http://www.greenwashingindex.com/ad_single.php?id=1519 I think this ad is a personable way for an energy investment group to communicate its goals with the public. RHom 2008-01-17 20:33:07 http://www.greenwashingindex.com/ad_single.php?id=1418 According to an ethanol website, ethanol is the cleanest burning fuel on the market today. kbshee 2008-01-15 16:32:01 http://www.greenwashingindex.com/ad_single.php?id=1392 That Chevy would even dream of making such a ridiculous claim is infuriating. dzavertnik 2008-01-13 03:27:21 http://www.greenwashingindex.com/ad_single.php?id=1366 A story in the New York Times stated that it costs about $5 to plant a tree, and that tree must live 100 years in order to offset the cost of one year of driving. I think it is a good first step for VW, but it would be more impactful if VW would cover the offsets for hte life of the car. kbshee 2008-01-11 15:32:25 http://www.greenwashingindex.com/ad_single.php?id=1365 I think chevron is trying to find another way to make more money. They are already powerful in the oil world now they are trying to dominate the electric world. ebony 2008-01-10 18:39:48 http://www.greenwashingindex.com/ad_single.php?id=1339 This ad speaks volumes about a problem but offers solution. So then what is the point? miura465 2008-01-09 23:57:29 http://www.greenwashingindex.com/ad_single.php?id=1338 This ad is fun but does not address any issue upfront. Instead it exaggerates the practical responsibility of their consumer. miura465 2008-01-09 23:45:44 http://www.greenwashingindex.com/ad_single.php?id=1337 Our faithful green frog sells out. dzavertnik 2008-01-09 23:45:40 http://www.greenwashingindex.com/ad_single.php?id=1336 This ad does make you feel good about BP but does not go any further. It does not talk about any future plans, only past and it is the future that is at stake. miura465 2008-01-09 23:37:44 http://www.greenwashingindex.com/ad_single.php?id=1335 completely ridiculous and the "jump in the hybrid" line is terrible BethonyBear 2008-01-09 23:22:37 http://www.greenwashingindex.com/ad_single.php?id=1334 General Electric is trying to make a name for itself in relation to developing products and services that are “economically advantageous” and “ecologically sound.” GE has even gone so far as to develop a website that outlines the procedures that the corporation is taking to improve the world we live in. The whimsical ad above is for GE’s environmental website, ecomagination.com. However, instead of emphasizing how GE is promoting wind energy, it merely serves to draw attention to GE’s environmental website, which relies on audiences to take the next step and seek out the site. jjohn 2008-01-09 22:45:06 http://www.greenwashingindex.com/ad_single.php?id=1333 It seems as though General Electric is a company that is actually trying to make a more positive impact on the environment. The company is trying to find alternative energy sources and it is also trying to make more efficient jet engines. But this ad does not explain how General Electric plans use coal more efficiently. amaylie 2008-01-09 21:38:38 http://www.greenwashingindex.com/ad_single.php?id=1332 It mankes Shell look like an inspiring place for good people to work, people who are human and provide us with a product we need. Could be true. But is this covering up or diverting us from a darker truth? are the environmental claims accurate? eb8806 2008-01-09 17:53:50 http://www.greenwashingindex.com/ad_single.php?id=1331 Waste Managment Inc. is now claiming trash incinerators are a form of renewable energy. In reality, recycling waste saves _far_ more energy than burning it would create. And then there's the fact that trash incinerators are the leading source of dioxins, the most toxic chemicals know to science. zactrahan 2008-01-09 16:41:35 http://www.greenwashingindex.com/ad_single.php?id=1330 Waste Management Inc. likes to tout themselves as "North America's largest recycler," but according to their own website, they recycle less than 5% of the trash they collect. In addition, landfills are the largest human-caused source of methane gas -- another major contributer to climate change. zactrahan 2008-01-09 16:30:23 http://www.greenwashingindex.com/ad_single.php?id=1304 A little too much exaggeration. kbarratt 2008-01-09 14:50:22 http://www.greenwashingindex.com/ad_single.php?id=1303 Interesting use of a non-traditional advertisement showing the impact cars have on the world. kbarratt 2008-01-09 14:42:06 http://www.greenwashingindex.com/ad_single.php?id=1302 What are you really looking for in a product, such as lightbulbs? ahays 2008-01-09 14:35:34 http://www.greenwashingindex.com/ad_single.php?id=1301 I believe that this advertisement is helpful in getting the consumer to realize the energy waste that results from using older light bulbs. kbarratt 2008-01-09 14:32:46 http://www.greenwashingindex.com/ad_single.php?id=1300 An emotional ad that makes you stop and think. ahays 2008-01-09 14:27:47 http://www.greenwashingindex.com/ad_single.php?id=1299 A cute way to catch a consumer's eye about genesis energy. ahays 2008-01-09 14:19:29 http://www.greenwashingindex.com/ad_single.php?id=1273 Already subject to an upheld complaint by the Advertising Standards Authority in the UK, this is greenwashing at its most insidious. In the same way the climate sceptic lobby are trying to promote CO2 as a 'life enhancing' substance, palm oil manufacturers are trying to convince us that their product is sustainable and socially beneficial. shrinkydinky 2008-01-09 04:16:57 http://www.greenwashingindex.com/ad_single.php?id=1272 A comical approach to the problem. kkaralek 2008-01-09 03:08:31 http://www.greenwashingindex.com/ad_single.php?id=1271 An interesting way to demonstrate the amount of green house gas produced in each house. The visual is an effective demonstration of the facts stated in the ad. kkaralek 2008-01-09 03:06:14 http://www.greenwashingindex.com/ad_single.php?id=1270 " . . . hope for a better world, dream of bluer skies, wish for a brighter today and a cleaner tomorrow . . . " Can a car really offer all this? Impressive if so... kkaralek 2008-01-09 03:00:45 http://www.greenwashingindex.com/ad_single.php?id=1269 Satirical look at a serious question - what kind of mess are we leaving our kids? Directed by Nick Palmer nickpalmer57 2008-01-09 01:44:56 http://www.greenwashingindex.com/ad_single.php?id=1268 BMW is clearly innovating for the future of the world. This ad displays their attention to the planet, especially as noted by the last line: "the BMW Hydrogen 7; ready for the world, when the world is ready". EugeneGreen 2008-01-08 23:08:57 http://www.greenwashingindex.com/ad_single.php?id=1267 The context of this ad can be shaped into what any person wants it to be. Defining innovation, in this case, means BMW is hard on the hydrogen-fuel-cell vehicle trail. Soon hydrogen power will be a reality. EugeneGreen 2008-01-08 23:05:19 http://www.greenwashingindex.com/ad_single.php?id=1266 Very well done. I think that the two-fold message was perfectly wrapped into thirty seconds of time. EugeneGreen 2008-01-08 22:49:28 http://www.greenwashingindex.com/ad_single.php?id=1265 Concept that suggests GE's sponsorship of wind use for energy is what they do. How much of their total investment in energy production is wind-related? debz 2008-01-08 18:02:55 http://www.greenwashingindex.com/ad_single.php?id=1239 It took months before I could figure out what this ad was about and then I still know nothing about the car they are advertising. KimS 2008-01-08 11:38:41 http://www.greenwashingindex.com/ad_single.php?id=1188 see this ad for EDF energy company in the UK on:http://www.youtube.com/watch?v=WlxK9NRMgW0note 'aims to..by 2020' Green Giant 2008-01-07 19:02:48 http://www.greenwashingindex.com/ad_single.php?id=1135 I saw this last week on YouTube and thought that his idea to convert trash into the replacement for cardboard boxes is the coolest green product and service that I've seen since covering green businesses and practices. I checked out his company earthfriendly moving and The Recopack and found an even better video about green marketing on videojug: http://www.videojug.com/tag/green-product-designI think you need to talk to this guy about what he's doing- it's pretty amazing! ToddSpargen 2008-01-07 15:19:25 http://www.greenwashingindex.com/ad_single.php?id=1109 Not sure what the point is to this ad, other than that petroleum is bad and that BP is sad that they have this word in their brand. kbshee 2008-01-07 09:56:42 http://www.greenwashingindex.com/ad_single.php?id=1108 There's a bit of hedging "could lower emissions". kbshee 2008-01-07 09:54:27 http://www.greenwashingindex.com/ad_single.php?id=1107 The Lexus Hybrid gets about 31 mpg, which is pretty close to many lower cost, non-hybrid cars. kbshee 2008-01-07 09:50:44 http://www.greenwashingindex.com/ad_single.php?id=1106 Tree planting is good. kbshee 2008-01-07 09:46:54 http://www.greenwashingindex.com/ad_single.php?id=1105 51 mpg is great, but is this all that 'green' is to that company? kbshee 2008-01-07 09:45:12 http://www.greenwashingindex.com/ad_single.php?id=1104 Very vague...what else does Union 76 do? kbshee 2008-01-07 09:41:22 http://www.greenwashingindex.com/ad_single.php?id=1103 The ad says it is 'easy on the earth' but doesn't really explain how. kbshee 2008-01-07 09:38:29 http://www.greenwashingindex.com/ad_single.php?id=1050 Comments: A classic example of modern greenwash. One of a series of pseudo-enviro ads by General Motors Chevy that I saw while skiing on a Massachusetts mountain ...a mountain that in 15 years will probably have to shut down for lack of snow because of rising temperature caused in part by GMs vehicle fleet. Thanks GM for pretending to care about fuel economy and climate change now that it's almost too late. bbarton 2008-01-06 14:58:38 http://www.greenwashingindex.com/ad_single.php?id=971 Coal is NOT by any standard a "green" source of energy. mikebeuselinck 2008-01-04 19:02:19 http://www.greenwashingindex.com/ad_single.php?id=920 Because it looks like greenwashing to me! kjburns2 2008-01-04 13:45:33 http://www.greenwashingindex.com/ad_single.php?id=868 This is a great example of completing diverting us from a more fundamental issue: the insanity of bottling regular water in the first place! The resources that go into creating a product that no one actually needs far outweighs any possible benefit from a bottle people will probably not recycle anyway..Plus, the tree is literally a cliche that should be legally banned from advertising that isnt about trees. jmarkey112 2008-01-04 12:07:13