PRIUS MAN AND NATURE

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Description:
THIS COMMERCIAL BRINGS UP A VERY VALID POINT WHICH IS THE FACT THAT ALMOST EVERY CAR-MAKER IN AMERICA HAS COME OUT WITH A VEHICLE THAT IS SEEN AS BEING "ENVIRONMENTALLY FRIENDLY" AND HAS POTENTIAL OF SAVING THE PLANET IN ONE WAY IF NOT MROE; REFERRED TO AS THE HYBRID MODEL. WHEN IT COMES DOWN TO MAKING THAT FINAL CHOICE WHO SHOULD ONE GO WITH? THIS AD ANSWERS THAT QUESTION BY HIGHLIGHTING THE FACT THAT THE TOYOTA PRIUS WAS ONE OF THE FIRST "GREEN" CARS INTRODUCED ONTO THE MARKET OVER TEN YEARS AGO. ALTHOUGH NOT IN DETAILTHE AD BRINGS UP THE FACT THAT THE PRIUS HAS OVER TIME LOWERED GAS EMISSIONS GREATLY THROUGH THE MILLIONS OF ITS "ENTHUSIAST" OWNERS. THE AD EXUDES THE TRUTH WHEN IT SAYS IT IS SEEN AS TOYOTA AS NOT BEING THE SOLUTION TO THE PROBLEM BUT A WORK IN PROGRESS. THIS SHOWS THAT ALTHOUGH IT WAS INTRODUCED WELL OVER TEN YEARS AGO THE TOYOTA COMPANY IS CONTINUOUSLY MAKING CHANGES TO IMPROVE THE PRIUS AND MAKE THE PLANET THAT MUCH BETTER. THE AD SPEAKS OF WHAT THE CAR IS ALREADY CAPABLE OF DOING AS WELL AS BRINGS UP FUTURE BENEFITS THE COMPANY HAS HOPES IN MAKING POSSIBLE; CLEANING THE AIR. THE TOYOTA PRIUS IS THE VEHICLE OF TOMORROW AND TODAY.
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"greenwashing", in an environmental context, is defined as a coordinated attempt to hide unpleasant facts. This occurs when a company or oganization spends a vast amount of their time claiming to be "green' through much of their advertising and marketing efforts, rather than actually implementing practices that demonstrate to viewers how the company is really working to minimize environmental issues. Although this ad is eye-catching and takes on a serious approach when it comes to being environmentally friendly, the ad does "greenwash" in a way by the context it presents. First of all, the ad is telling its viewers that by driving a more "efficient" vehicle, you are helping the environment. This has some truth to it, yet overall, it is misleading. The Prius and all it has to offer, in an environmental point of view, is simply a stepping stone towards helping the planet by eliminating gas emissions into the air and is by no means helping the planet completely; more steps must be taken. The ad makes several valid points in the fact that yes, car makers all over have done their own part when it comes to contributing to making the environment a much better place by introducing hybrid synergy vehicles that run on electric power, but is that enough? This ad is used more so in a way to grab the attention of potential car buyers who are stuck at a cross road when it comes to deciding what vehicle possesses more positive features and what company is more believable through their advertising and product features. The ad goes on by asking viewers "who should you believe" and ends with "how about the most respected hybrid?". It makes a smooth transition from addressing the needs and wants of helping the environment to placing the focus on the Prius apart from other vehicles. Despite the fact that the Prius was one of the first of many environmentally friendly cars to be introduced into the car markets over ten years ago, it doesn't make it the leader of being the "best green vehicle" out there. Next, the ad goes on to say that the Prius is "the one with almmost a million enthusiast owners", which may hold some truth to it but overall it is speaking for Prius owners all over The question of how to make the planet better off is a rather tricky one and although the Prius has been recognized of having the capabilities of being economically friendly it is not the worlds favorite hybrid. Its advertising efforts are right on target when letting viewers see that the Prius is fuel efficient capable of eliminating gas emmissions into the air and overall the better choice if you're one seeking efforts to saving the environment. The Prius just like any other automobile can still pose harm on the environment despite the recycling gimmics or claims made. There are still a better means of transportation that have a higher MPG with less CO2. I respect the fact that Toyota is overall trying to contribute to making the world a better place by offering more "green" vehicles but through some of their advertising concrete information and numbers are missing and the overall message is much more vague. They present information on how the Prius is a more eco-friendly type of vehicle yet the way they are recycled or driven is left out posing more of a threat to the environment rather than being 100% eco-friendly like some of their ads portray.