News
Below you’ll find links to articles and news stories related to greenwashing and other environmental issues.
- Everybody is going green, but is it for real?
NBC-TV Seattle affiliate featuring Kevin Tuerff (June. 16, 2008) - Avoid being 'green-washed'
ABC-TV Seattle affiliate featuring Kevin Tuerff (June. 17, 2008) - Texas duo patrols ads for abuse of eco-claims (Washington Times)
- Going Green? Soul-Search First
- Green Claims: A Great Opportunity to Connect—or Not—With Consumers
- Does Being Ethical Pay?
- Index on CNBC.COM
- Survey: Many Consumers Recall But Doubt Green Ads
- Survey: Many Consumers Recall But Doubt Green Ads
- Companies Can’t Fake It – Ad Age
- FTC reviews rules to keep advertisers true “green”
- Consumers can check integrity of green brands - KATU-TV (ABC) Portland
- Is it good for the environment or merely the company? - KEYE-TV (CBS) Austin
- Australia’s New Guidelines to Curb Green Lies
- Malaysia Palm Oil Ad Draws Scrutiny in WSJ
- U.S. News: A Way To Rate Green Claims
- Not All Businesses As Green As They Claim
- Ars Technica: Investigating carbon offsets: the real deal or greenwashing?
- FTC Holds First Public Workshop on Green Advertising
- NY Times: FTC Asks if Carbon-Offset Money Is Well Spent
- Greenwashing Index in Brandweek
- Consumers Put Ads to Greenwashing Test
- BA reprimanded over claim that new runway will reduce emissions
- As green gets attention, marketing ramps up
- FTC invites interested parties to comment on its Guides for the Use of Environmental Marketing Claims
- Joel Makower: The Six Sins of Greenwashing
- How to Buy Green (and Not Get Fooled)
