M&S shwop 2012 campaign

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Description:
I believe this campaign offers solutions and leaves customers with the idea that 'by shopping with M&S and doing x I'm either benefiting personally or making a positive contribution to some which is important to me'.
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RATINGS & COMMENTS

1.6trees2peace’s
Rating
Comment:
It doesn't really sound like they're trying to say they are a green company. And futhermore, it's actually a great idea! Why not help out those in need AND keep your clothes of out the landfill?

3.2katiejohnson’s
Rating
Comment:
Who knows how many people are taking part in this, and who knows if their clothes are actually being re-used for the cause. They are trying to promote that it is green more than it really is. The ad was very vague and honestly weird because the layout was distracting and I was left confused as to what they are trying to accomplish by being "so called" green. The claim does not seem reliable. I was left not really understanding what they were trying to promote. The whole idea is vague.