Lexus H

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Description:
I found this ad to be very interesting. I thought it was very creative that the person speaking went through many different things that begin with the letter H before even mentioning what the ad was about. I think it really put things into perspective before we were even really aware of what the ad was all about. Also, I guess I found it somewhat surprising that it was not a flashy ad, because I used to think that Lexus typically portrayed their car in that manner. However, I feel like this ad could really make an impact on the viewers watching it without being too in your face with what they are trying to sell.

RATINGS & COMMENTS

1.8williek’s
Rating
Comment:
I thought the ad does a wonderful job of telling the consumer, Hey, if you're gonna go the luxury car route, it might as well be Lexus because we're the only ones in the hybrid game right now." The use of H-words is effective enough to get you to stick around for the first 2/3 of the ad and then when you see the car, you are already warming up to the idea of "H."

3.2bethfreeman’s
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Comment:
While I don't think the ad made any overt claims - they simply state that they have a hybrid luxury car and relate it to H words, like hope, the concept of hybrid" and "luxury" are somewhat paradoxical and I think advertising hybrid cars (which in the luxury class, don't get that great of gas mileage) is not contributing to our "hope" for the future, which will very likely not involve oil based cars of any kind. Cars need to be phased out entirely (or, at least cars as we know them now) if we have any hope of a future, in my opinion.

2.4beely’s
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Comment:
Marketing is all about playing on our emotions. Lexus shows many emotionally-charged images and expect us to then have a positive connect with their luxury hybrid. Problem is, they don't mention what type of mileage their hybrid sedan achieves. What's the point of the cost of a hybrid if it isn't getting >40 MPG?

5.0Sonam ling’s
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Comment:
I do not understand why all advertisements for cars always seem to take place in a natural setting. You see an ad starting and it is shows nature at its best, then along comes a car.

3.0chschen’s
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Comment:
I looked up the Lexus Hybrid online, and it only gets 31 mpg (though a 10 mpg improvement over the non-hybrid version). 31 mpg does not seem like the revolutionary breakthrough that would give us hope, humanity, health, etc.

4.8GNiessen’s
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Comment:
Lexas puts the hybrid in for performance, not fuel economy.