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Description:
A Seattle advertising agency Phinney Bischoff Design House is trying to look "green" while promoting the sale of jets airplanes. WTF? Jet engines are a leading cause of carbon emissions delivered straight to the scene of the crime in the upper atmosphere. It looks like this business is more interested in taking some of Boeing's money than taking a stand. Shame!

RATINGS & COMMENTS

1.0lesliephin’s
Rating
Comment:
"Forness": It's unclear how you are applying the Greenwashing Index criteria to the work we did for Boeing. Your rhetorical question: "Jet planes are GREEN?" suggests that you simply find fault in doing any marketing work for Boeing and aren't interested in actually evaluating the marketing itself (the whole point of the index). The irony here is that both the collateral we developed for Boeing and the page from our website that you cite are definitively anti-greenwashing. Both are anchored by tangible metrics certified by third parties. The page from our website you seem to take issue with points out that we even used 100% post-consumer recycled paper produced by wind-generated power to print the brochures. For a print run of 5, 000 of brochures, that saved 10.75 trees and 7.6 million BTUs of energy and prevented 505 pounds or solid waste and 995 pounds of greenhouse gases. All of these figures are certified by the Forest Stewardship Council. Together with Boeing, the whole reason we did this was to urge other ad and design firms to be smarter about how we print these kinds of pieces. But you accuse of "taking some of Boeing's money." So we urge you to evaluate the work we did for Boeing as well as the communications on pbdh.com using the established GWI criteria. However, given that the page you reference is from a rather obscure level of our website, we believe it's more likely you are just someone with an axe to grind and not actually interested in any thoughtful evaluation. Feel free to respond here or you can even write me directly at [email protected]

2.6Wainright31’s
Rating
Comment:
Great! Integrating Green along the production line. As a printing company you can do no better, but I do wonder about the environmental ethics of promoting an airliner. Granted airplanes are not going to disappear overnight, nor does any green air travel exist to my knowledge, at least at some level Boeing is supporting green industry. I would need to do more research to see what actions they could take, but quietly do not, that could decrease their footprint.

1.6Everlearn’s
Rating
Comment:
I actually rated this ad lower than I was able to get the sliders to reflect. There seems to be a bug in the process. For example, I tried to rate Q5 as a #1, and it jumped to #5. The lowest I could get it to "register" was a #2. Is anyone else having this difficulty?