IBM’s Smarter Planet campaign

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Part of their larger "Smarter Planet" campaign IBM recently released this TV ad which opens with the words: "More than half of the energy we generate never reaches a single light bulb. Where does it go?" This eye-opening question drives an effective informational ad that is admirable precisely because it's not explicitly about an IBM product or service but a willingness to engage with others about solving very serious challenges related to America's outdated energy grid.


A "smart grid" does not improve the overall efficiency of a coal/natgas power cycle plant. Eighty to ninety percent of the "half of the energy that never reaches a single light bulb" is lost at the creation of the electrical power, not in the transmission and distribution of the generated pwoer.