IBM TV Commercials on Energy Efficiency/Green

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Description:
YOu can clearly tell by the commercial that Dell's priority is it save money not save energy. It seems as if they do not care that by saving energy they are using less natural resources. Their priority is to save money for personal benefit.

RATINGS & COMMENTS

3.0ej’s
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This ad really seems like all the care about is MONEY!! I understand that it is the priority of most companies to save money but we should care wayy more about the enviroment than $$$.

2.6Syrenatie’s
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I agree with ej, the only reason the man decided to sign the papers was when he learned he would be saving millions due to less energy consumption. Environmental issues were the least of his priorities.

0.0mikebyoung’s
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THis add tells us that "IBM" and or other corporations will listen the green ideas if it will save them money, and those of us that are willing to put an effort into "the green cause" can make a difference in a company. Like IBM it is actually a good add. However corparate greed is still corporate greed, we just have to help them out a little.

1.4tempest_tossed’s
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The creators of this ad were using something we already know about large corporations (that money is the bottom line) to be funny and tongue-in-cheek, and I think that it's a clever way to be different from all the touchy-feely green campaigns. I don't think anything about this ad is misleading, it's pretty much the opposite- we don't want to hear that it's about money, but let's face it, it is. And if that's what gets these companies to turn green then so be it. The only problem would be that the energy saving claim is a little vague and is reduced to a simple number that might sound better than it is.

3.0foliofiend’s
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Just words; nothing to back them up. What is the energy proposal? How is it going to save all this money?

4.6deepgreendesign’s
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The energy used in making microchips and their lifecycle takes IBM off my greenlist immediately.

4.2[email protected]’s
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This ad doesn't even state that IBM is using the green technology, or what green technology they plan on using to save energy. I do think that it is an effective ad as far as opening eyes to the fact that green technology can save energy costs. I believe it leaves a bad impression on the viewer because it makes us think that IBM is not concerned with using less resources, instead they are concerned with saving money. The guy is completely opposed to going green until he finds out how much money it will save him. Going green is going to require much more from a company than the desire to save money. It requires ethical responsibility and management that is not only concerned with money, but our environment as well.

0.0kw1265’s
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In this ad, an apparent employee of IBM proposes an idea to, what seems to be, her boss. The employee proposes a "green proposal" that will cut the energy costs of IBM. Overall, I would rate this ad poorly.I felt that the ad was successful in communicating the message that they were signing a green proposal. It also did a good job of relaying the facts of the company's energy spending. The employee stated that the plan could cut IBM's energy costs by 40% and that last year IBM spent $18 million dollars on energy. This immediately persuades the boss to sign the proposal.Although this ad provided credible facts that show how the plan will reduce spending, these figures only help the dollar amount being spent, not the environment. This ad only provides numbers that seem profitable for the business. In no way does this show how this dollar amount reduction is "green". The ad also ceases to inform the viewers how they will be achieving the plans of this "green proposal". They say that they will reduce energy spending, but they don't show any example of how they will achieve this. I feel that this ad should provide at least one change that exists on this "green proposal." The company needs to tell consumers what they will be doing or changing about the company in order to achieve this reduction in energy spending.I feel that the lack of facts being provided by this commercial, results in a lack of my trust with this company's green movement. In order for consumers to trust that the company will actually take the steps and actions provided, they need examples or promises of actions they will take to achieve this. More consumers would find this "green marketing" ad to be believable and trustworthy if they elaborated and expanded on their plan of action.Overall, I felt that this ad was conducted poorly. Instead of providing consumers with facts on how they will achieve their movement towards "going green", they simply provided facts on how they will cut energy spending, which only benefits the company.

3.4lh1273’s
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I think that the ad is very vague in their description of going green. Yes, they say they are going to use a different software program but they show no other ideas. And they even show piles of paper in one of the scenes when they should be taking every aspect into consideration.

1.2Brian Vernon’s
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Green Washing is when a company or organization spends more time and money claiming to be "green" through advertising and marketing than actually implementing business practices that minimize environmental impact. In IBM commercial the boss basically states that his bosses (executives) don't really care about actually going green as much as they care about appearing to be green and making "tree huggers" happy. However, when the boss asks her so, why should he sign the proposal, she tells him because it will say them 40% of the $18 million that they spent on energy the previous year. I like the commercial because it was realistic because it shows the major reason why IBM is concerned about going green and that they really do want to do what is best for the environment. I gave IBM a low score on the greenwashing idex which basically is a scale from 1 to 5 on how authentic the commercial is. I gave them a low score because I do agree that the commercial is authentic as well as realistic. They also give solid checkable measurements of which you can see for yourself. They also state the exact area on how the plan on becoming more green. I believe IBM is on the right track and to continue their success they must continue to be realistic and give solid facts. I would recommend them doing more commercials also telling consumers how they plan to go green in other areas of their business outside of energy costs.

1.4[email protected]’s
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IBM uses humor to capture attention of people who are not really interested in green marketing. They use key words such as tree hugger because that is usually the image people get when they think "green", and they quickly expelled the belief that only these type of people can care about going green. The way they made the corporate execute, gave reality to the fact that making money is number one priority to companies but it is should not been seen as being a bad thing because it gets results. I think their putting the emphasis on saving money is smart because that's what people mostly care about and saving money brings immediate satisfaction. They stated exact stats of what they could save the company by going green. You know they would probably go through with it because of the large amount of money it would save. When talking about where they would save they focus on the energy part, but they didn't show what they could do with recycling their waste. They should have also showed what they were willing to do just to make the world a little healthier just because doing it is right. The commercial also does not fully involve the customer because it does not encourage them to continue the desired behavior of being green.

4.3[email protected]’s
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This ad doesn't even state that IBM is using the green technology, or what green technology they plan on using to save energy. I do think that it is an effective ad as far as opening eyes to the fact that green technology can save energy costs. I believe it leaves a bad impression on the viewer because it makes us think that IBM is not concerned with using less resources, instead they are only concerned with saving money. The guy is completely opposed to going green until he finds out how much money it will save him. He is not concerned with energy consumption or the environment. This shows the corporate view on going green, as they are only concerned with costs as opposed to being socially responsible. Going green is going to require much more from a company than the desire to save money. It requires environmental responsibility in company culture and top management that is not only concerned with money, but our environment as well.

1.6Hughes’s
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I liked the ad, and it seemed pretty legit. It is just giving you statistical data, that someone could pretty easily figure out if they wanted to. The graphics are a little much but overall it seems legit.

3.0Foster’s
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I don't think it has a positive reflection on IBM's part. It makes them look like they could really care less, that there is just one person in that company trying to look out for the environment. It was only when she mentioned the $18 million did the guy want to sign her proposal.

4.0jamesblair’s
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After watching this video numerous times, I sat there wondering exactly what the ad meant by what it said. IBM was so vague in determining what they were going green with or how they were going to go green. All that was stated was how they COULD save energy costs by 40%. After giving this ad such a high score, I realized what all it does, or I guess what it doesn't do. This ad misleads people to believe they are much more green than they are first of all because of the animations and graphics the commercial includes. It talks about if the proposal was signed, the company COULD save energy costs by 40%. Just because they could save costs, does not mean they will save or even remotely save anywhere near that much. The company actually states they are going green but how will we ever know that they truly are making an effort in the energy saving costs category? IBM is a company like a paper manufacturing company where you can EASILY find alternatives to go green and help save the environment. They are an electronics and technology company. This particular ad misleads viewers to think it has been really easy for the company to take these cost cutting measures to save energy and its costs. All IBM would have to do for a commercial as this one is eliminate a little bit more of the back and forth conversation, and add some more details coming from the proposer, (the woman) on what measures and steps the company will take to become more green and energy efficient. For the future, IBM will have numerous opportunities to come out and state how going green has helped them and the environment we live in, but perhaps green measures having to do with the every day product would be best suited for IBM because it would cause the consumer to feel much better about the products they are using every day. Consumers then would feel green too because the products and technology they own and use daily are also GREEN!