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Description:
Clorox is making a huge attempt to "go green" with their new line of cleaning products called green-works. Although the ingredients that they are using are much less harmful to the environment and biodegradable, the bottles themselves are composed of 100% plastic. I think that the "green" cleaning products will be popular among consumers since so many people these days are doing what they can to reduce their foot-print on t he earth. Some examples of "green-washing" in Clorox's green-works clean products are: the physical packaging of the product, the claim to be "almost" 100% natural, the fact that it is sold in a plastic bottle, and the argument of whether or not the product actually works. Clorox, according to their website, is trying to persuade people that by using their "green" cleaning products, they will lead a more balanced, natural life and live in a healthier home, just by using this ONE cleaning product!How can the product possibly be as effective as a normal cleaning product without the harmful ingredients that kill bacteria? And will a consumer honestly pay more for a product that might not work as well as the cleaner they are already brand loyal to? Hopefully the people who buy this product recycle the plastic bottle they bought it in, but statistics show that only 40% of plastic packaging gets recycled (www.greenliving.lovetoknow.com) I suggest that the company find a way to make its packaging more eco-friendly, that way, should it get thrown in the trash, it can be composted. It's just hard to believe that the people who actively care about the environment would use a product like this in their own home. Instead, they would probably make their own cleaners using other household products that have more than just one purpose. The people that buy this product are probably ignorant of what they are actually buying and what the company is doing to be more environmentally sustainable; they are just giving into the company's smooth marketing techniques.
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RATINGS & COMMENTS

3.0koenig’s
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Comment:
As some speculate, it's good that Clorox is coming out with a green line. However, a majority of their revenue comes from products that are not green

4.0ibanka’s
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Comment:
i got it because its green but many of the products are harsh lake dish detergent dry out my hands and causes dermatittis in my mother in low

2.4hamsher’s
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I use this product and really like it a lot - one of the few products that works well on stainless steel appliances and is safe for granite. Yes, I wish they would do more about making the bottle more eco friendly. At least it is a start.