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Description:
The ad is very simple. Clorox is advertising new cleaning wipes that promise they have the strength to clean just as much as the regular not so eco friendly wipes. They promise to be biodegradable and 99% natural. The PLASTIC bottle is placed in the middle of trees and flowers giving it an affect of environmentally friendly concept. The words on the bottle are also very precise because they somewhat manipulate what you're already thinking, "just what the world needs another cleaning product" and then try to turn it around into a positive thing by saying the product is ALMOST 100% natural. Are they greenwashing? Their number one concern should be what is damaging the planet the most PLASTIC. Perhaps they should be making the plastic they use degradable as well as the wipes to call themselves 99% natural in every sense. For this reason I have given this ad a low score. I find it hard to believe they place a non degradable plastic bottle in the middle of trees while claming to be "natural." Now they are not misleading because they explain that the content of the bottle is what is "natural" yet they are giving their product credit that may only be supported if the entire thing was GREEN.
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RATINGS & COMMENTS

5.0Mr. Sustainability’s
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Garbage...this product kills people.

0.0lh1305’s
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When I first came upon this Clorox ad, I thought it was a good representation of a green product being marketed. The forest backdrop is able to give a natural feel to the ad, which compliments this environmentally friendly product. Once you further examine the ad, you see that Clorox was able to come up with a catchy slogan that sets it apart from its competitors. Although this product appears to be environmentally friendly, you have to wonder if the company is actually participating in greenwashing. Greenwashing is "when a company or organization spends more time and money claiming to be green through advertising and marketing than actually implementing business practices that minimize environmental impact" . After further investigating Clorox's green product line, they simply claim that they wanted to provide consumers with a green product that is not as pricey as many natural product lines. I believe Clorox did a good job in marketing its new green works product in this ad. If Clorox continues to market these products with short, catchy and friendly ads without taking part in greenwashing, they will see future success.

2.4Chris Jones’s
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According to greenwashingindex.com, green washing is when a company puts more emphasis on being environment friendly than they really are. The company spends more money on exploiting one little truth than changing the companies profile as a whole. The advertisement is for Clorox Green Works Wipes. If the statements that are being made are true then the product is "99% natural and biodegradable". The picture involves the product in the center of a field of flowers and surrounded by nature. I feel that the ad captures the true essence of being enviroment friendly and i don't see how the product could be manufactured any greener. This also makes the point of puffery. What if the company is stretching the truth? The ad makes the product seem too good to to be true and may be misleading to some people who feel that this goal is unachievable. If I were to recreate the advertisement I would make it into a video with more information about the product. Yes, the photo is simple and to the point but if you have a great product it should be annouced in great detail.