Login / Register

You must Login or Register to rate this ad

I think it has an interesting graphic and a catchy tagline. The image itself doesn't identify the product, but I don't think it's necessarily a negative thing.


Solar power is awesome, but GE's ad campaign is hype to hide it's not-so-green core businesses. Despite the millions spent on promoting it's green image, according to the Wall Street Journal: "gE "continues to sell coal-fired steam turbines and is delving deeper into oil-and-gas production. Meanwhil, its finance unit seeks out coal-related investments including power plants...." And a looking at GE's website e they lump so called clean coal carbon offset trading and other environmentally questionable energy products under this "green" arm of the business. Ecomagine appears to be a classic case of greenwashing. http://www.sourcewatch.org/index.php?title=General_Electric's_Ecomagination_Campaign