General Electric Commercial: Wind Energy

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Description:
General Electric is trying to make a name for itself in relation to developing products and services that are "economically advantageous" and "ecologically sound". GE has even gone so far as to develop a website that outlines the procedures that the corporation is taking to improve the world we live in. The whimsical ad above is for GE's environmental website, ecomagination.com. However, instead of emphasizing how GE is promoting wind energy, it merely serves to draw attention to GE's environmental website, which relies on audiences to take the next step and seek out the site.
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RATINGS & COMMENTS

2.6kbshee’s
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It is very difficult to find data on the 'green' costs of producing the equipment needed to harness wind power. There are certainly people who believe the production of the equipment cancels out any green savings from the wind power. I wish someone would publish some 'trade off' information for the environmental costs of adopting these new 'green' technologies.

1.8MR.Windy’s
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I do find it interesting that to be green, it has to have no environmental impact. To make energy, there will always be impact. We have a choice to make. What is better? Nuclear? Coal? Wind? Solar? They all have impact. Some much more then others. There is no holy grail of energy.

4.6epayne’s
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Sorry, but GE's Ecomagine campaign appears to be a lot of hype for a non-core business strategy. Despite the millions spent on promoting it's green image, according to the Wall Street Journal: "gE "continues to sell coal-fired steam turbines and is delving deeper into oil-and-gas production. Meanwhile, its finance unit seeks out coal-related investments including power plants...." And a looking at GE's website, they lump so called clean coal, carbon offset trading and other environmentally questionable energy products under this "green" arm of the business. Ecomagine appears to be a classic case of greenwashing. http://www.sourcewatch.org/index.php?title=General_Electric's_Ecomagination_Campaign

0.0brianwhite’s
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General Electric has come out with a new campaign, "Ecomagination" which advertises its foray into the renewable energy market. This particular video is for GE's wind portfolio, but the campaign includes the various other forms of renewables they are getting involved in. So, the question is... what is GE really doing? Is it an honest approach to advertising GE's operations or not? Check out their website here, http://ge.ecomagination.com/, but also look at an article I came across on Tree Hugger, http://www.treehugger.com/files/2009/02/clean-tech-forum-2009-ge-ecomagination-presents-their-green-strategy-video.php. So, greenwashing or not?

1.6pkelley’s
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This ad directs the consumers attention to GE's new push towards being an environmentally friendly company. One thing that I like about the ad is that it doesn't use over the top natural backdrops or scenery, and there isn't a voice over telling us how great GE is for the environment. The ad may be a little cheesy, but it effectively communicates that GE is making a strong, acclaimed push towards their new program, Ecomagination.