GE Imagination At Work-Elephant Dancing

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I really liked this ad when I first saw it. However, I feel that it is misleading because it's easy to interpret this as GE being a wonderfully environmentally friendly company. There are many things that they do that are to be commended, such as creating more energy-efficient appliances, but other things such as their use (and promotion of the use of) coal for power definitely leave room for growth. I am not sure what tap-dancing elephants have to do with clean water, either. The point that GE promotes more environmentally friendly technology is certainly valid, but stating that they are "in step" with nature goes a little too far. Technology and nature aren't nearly as compatible as GE would like viewers of this commercial to think. Not to mention how unnatural it is for elephants to tap-dance!?!


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