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This ad is the epitome of greenwashing. It disgusts me how the Fur Council of Canada is actually trying to convince their audience that killing animals for the selfish use of fur, is economically friendly? I do not see a correlation at all, and in my opinion, this ad is not helping their campaign whatsoever. The Fur Council of Canada describes the selling of fur an "ecological choice in harmony with nature." They are completely avoiding acknowledging the fact that the selling of fur also constitutes an animal's death. This ad confuses me because I do not feel like this ad would go over well with the green-friendly audience. People who are environmentally friendly care about the environment, obviously. An environment can be defined as "the external surroundings in which a plant or animal lives, which tend to influence its development and behavior" (thefreedictionary.com). The people that are concerned for the environment are furthermore concerned for the well-being of the inhabitants of the environment, human beings and animals. Another one of their claims, if you read more into their campaign is "If we don't use part of what nature produces, we will use petroleum-based synthetics or other materials that may damage the environment." I see this as a failed attempt for the Fur Council of Canada to try to convince people that the selling of fur is okay. I think that they should stop running this ad, and remove their whole campaign about being green friendly. I am biased because I have strong feelings about cruelty to animals. I have been a vegetarian for about 8 years, and refuse to wear anything that an animal was hurt in the process of making it. I do not think that "Fur is Green" makes any sense, so the Fur Council of Canada needs to review their whole marketing strategy.


1.4K.C. Thomas’s
if you think abought it fur is the least destructive form of cloathing. no synthetics, no heavy machinery, and the source will never run out.