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This is a relatively straightforward ad, addressing the need for improved water efficiency, provided by this faucet. This particular Delta Faucet dispenses water in an efficient manner that leads to a saving of up to 32% more water when used. The use of this statistic gives the viewer a concrete number upon which to assess the green nature of this product. The color of the faucet is also worth noting, as the color brown is an earthy tone that would lend itself to appearing environmentally based. The ad states the faucet has a "conscience" but as many knowing inanimate objects have no conscience and this is merely to express that the company has designed a "smart-faucet" to efficiently distribute water.


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