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Description:
The new Chevy Volt is a one of kid automotive. It is a great Innovation for the year 2009. The Volt prides itself on running off battery power for up to 40 miles before switching to a gas engine. This is important because the average commute to work is under 40 miles. I think this ad is great at showing the product and its key benefits. However, it does use green washing to some extent. While the product waits for gas, it does take up a lot of electricity to charge the battery. This electricity is produced mainly by burning coal. Therefore, the product is replacing one fossil fuel with another. The ad is misleading people with the fact of savings in gas by plugging the car in for a few hours. My score represents the fact that the advertisement is not misleading with words, but is misleading by not showing the big picture. I believe the product gives great benefit for many reasons, but isn't as environmentally "green" as many believe. The fact still stands that at mile 41 your still using gas. It is much like the new HD televisions. They are promoted with great picture but no one knows about the extra cost of electricity to produce that picture. This ad is the essence of "green washing." The product is a great step for producing more gas friendly cars however it is now asking for our electric power consumption to be amped up. Chevy's advertisement for this product has been successful at producing a great image for their new product and I believe the advertisement will continue to blind people to the big picture.

RATINGS & COMMENTS

1.4randem’s
Rating
Comment:
This ad never actually asserts anything about being "green". The only thing being implied at all is the visual cue that it's an electric car -- which is true.

3.4rich’s
Rating
Comment:
The ad leaves out the gasoline powered motor which kicks in after 40 miles of driving. It also doesn't mention the price which will be based on the price of gasoline when the final price is decided. It's thought that will be around $40k which puts the car out of reach of a lot of drivers, despite any incentives from the government.