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Description:
Because it looks like greenwashing to me!

RATINGS & COMMENTS

5.0dzavertnik’s
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By creating one very expensive hydrogen fueled car? (information found after research, no thanks to the advertisement) Where is the electric car?!

0.0bb33’s
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Greenwashing because it looks like it to you? Where's your back up? The ad is simple - Chevy has made efforts to provide more gas friendly products for the current market and continues to work proactively at future, better products to lead to the "gas free" goal. Ads aren't supposed to provide all the back up - they're supposed to be a quick, catchy sell... and keep on researching to understand that the electric car isn't going to happen overnight.

4.2jsmitsan’s
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Okay - this is putting a green label on a company that has not done anything to green their company or their product. All they are trying to do is lnk in your mind the color and meaning behind "green" with the name and logo of "Chevy". The epitome of greenwashing. An ad like this is purely "feel good" with no reality.

5.0carterobrien’s
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"and keep on researching to understand that the electric car isn't going to happen overnight." I think this poster needs to see the movie "Who Killed the Electric Car?". The Big Three's footdragging on gas mileage standards is reprehensibly short-sighted, both for the environment & the economy (as we are now bailing them out & as more plants get shut down local economies are devastated).

4.6karynzinha’s
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Not only is the ad horrible, but the Chevy site is a sad attack on Honda. Chevy needs to get some virtues of its own and then advertise them

3.4stuttspromo’s
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I believe GM-Chevrolet has defined the concept of ‘greenwashing’ with this Ad. GM-Chevrolet does offer some gas-friendly vehicles with their hybrid and biofuel models, which are more gas-friendly, but nowhere near gas-free. GM-Chevrolet is also testing an electric and fuel cell concept vehicle. The new Chevy Volt is an extended range electric vehicle, again not completely gas free, and this model is not even available for sale till 2010. The Fuel Cell model is an electric vehicle powered by the GM fourth-generation fuel cell system, hydrogen fuel cells use zero gasoline and produce zero emissions other than water vapor, although this a wonderful concept it is not available for sale and has no release date to the general public. Chevy may be printing this ad to get consumers attention and to visit their website or research these new concepts. But the ad itself is very misleading, considering that the concept that is closest to the 'gas-free' tag line has no sale-release date and the other is not available for sale for another 2 years. GM-Chevy may want to stick to magazine ads or television ads so they can include more information and detail on the 'Gas-Friendly to Gas-Free' tag-line.

4.6mn1082’s
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I feel this ad demonstrates a prime example of greenwashing. I feel this was because the billboard shows a green background displaying the words "gas-friendly to gas-free. Chevy.com". What is misleading about this advertisement is that Chevrolet may offer cars that do not use 100% gasoline, but also electricity, which is a large part of our pollution problem. It is important to reduce their reliance on fossil fuels, however, this sis only increasing a dependency on electricity. Because these cars require electricity, this means that coal is still being burned to produce electricity to keep these cars running on something other than gasoline. The coal burning refineries are dumping millions of pounds of CO2 emissions into our greenhouse atmosphere causing many of our nation's weather patterns and air quality conditions to change rapidly.

4.6randem’s
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To my knowledge, the only thing Chevy knows about "gas-free" is when they burn other fossil fuels. And by "gas-friendly", I think they mean that Chevy is friendly to the gasoline industry. I don't even think this is greenwashing. It's simply offensive.

2.4lunchbreath’s
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there seem to be a lot of knee-jerk 5's being given out here. this ad may offend your sensibilities, but it's actually a pretty lightweight claim being made here. and those who think that a green background is a claim are pretty thin. if i'm entirely literal about this ad, i can agree that chevy does offer gas friendly (low MPG) cars, and even gas-free (though only as fleet vehicles, not for consumer sales). yeah, they also offer some enormous unnecessary vehicles, but you don't have to buy those, do you? If chevy weren't making cumbersome SUV's for the last ten years, they would be even more dead than they are now, because everyone else made them too, and that's what people were buying. these are for-profit ventures, and they will sell us what we want to consume. so we either need to make better choices, or have federal regulation on what can be sold. expecting corporations to be the standard-bearers of progressive ideas is highly unlikely.

5.0WorldofGood’s
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What a joke!