BP Beyond Fuel

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Description:
Not sure what the point is to this ad, other than that petroleum is bad and that BP is sad that they have this word in their brand.

RATINGS & COMMENTS

3.5ToddSpargen’s
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problem and solution... cool ad in terms of eye candy- but are you saying that BP is going to fix the energy crisis?

3.3Green Giant’s
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There actually no green claim. However, it white washes that BP are in the ungreen business of petrol. I think it's trying to make BP seem a step ahead but is in fact a collection of nice clips that say nothing. So maybe it is not so much a greenwash ad as a waste of money.

2.6robhoshaw’s
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I think the greatest greenwashing element of this video is the company's slogan itself. The first time I saw a BP in my hometown as a teenager, I thought the company name was Beyond Petroleum" from the commercials when it's really British Petroleum as most people know. But the slogan is really misleading in that it makes BP out to be a pioneer of the fuel industry. possibly one that is looking to the future for alternative energy sources. The fact is, it's still an oil company, and it's profits still come from oil.

5.0Chillie’s
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Big oil companies are responsible for not only environmental disasters, but huge social injustices worldwide. Money spent building a green image could fund real alternatives research.

4.6MikVik790’s
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Beyond darkness, light. If you look behind BP you will only find more darness. BP is trying to position themselves as going beyond petroleum while at the same time investing more money into offshore drilling and huge investments in the Tarsands. There is nothing beyond petroleum for this company - just one big expensive greenwash campaign.