Bottle bank Arcade

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The ad is the creative collaboration of a Swedish advertising firm and Volkswagen Automotive company. They are trying to find a creative way to make people recycle and care about the environment while "having fun". The ad is definitely motivating people to participate in the experiment and recycle bottle in the Arcade machine. However in the long run I do not believe this ad will significantly improve the rate of people recycling their bottles because eventually they will get tired of the machine. In addition the whole idea of environmental consciousness is separated from the brand of Volkswagen. The relation of Volkswagen to the recycling project is unclear and doesn't create the image of environmentally--conscious company in the mind of a customer. Overall the ad is very funny and creative but it lacks a connection between the brand and the campaign.


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