Big Red Truck TV spot for Coca Cola Canada

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Description:
Green peaces greenwashing campaign says "Clean up your act not your image." Coca Cola is a master of image. Coca Cola tries to present its Corporate Social Responsibility side in its latest Big Red Truck Live Positively campaign. Water is blue gold. The privatization of water and other resources encourages a lack of accessibility to all income levels. Dasani uses 2x the amount of water to make/recycle the plastic bottle as to fill it. Even if bottles are made from 30 plant material planting trees is not enough to clean the waste from making or shipping the bottles. For the sake of their own health consumers need to use stainless steel water bottles boil and filter their own water and do everything possible to prevent water pollution not just donate to environmental organizations like the WWF. Coca Cola needs to have a green fleet of big red trucks if they really want to talk about environmental responsibility and delivering sustainable happiness for future generations. If Coca Cola food/beverage industry leader would convert all big red trucks into a green fleet thats all I want for Xmas.
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RATINGS & COMMENTS

3.0georgeslacombe’s
Rating
Comment:
This ad is an international one. I have seen it in Brazil where they include all their initiatives in sustainability. This is not completely false, and I think they are trying to really do something. What is overstated is how PET bottles are harmful to the environment.

4.8kaceyf’s
Rating
Comment:
Their environmental claims are weak. They try to establish an emotional connection to the viewer, create warm feelings, and then say "my dad delivers a new kind of bottle.. my dad supports nature.. my dad delivers happiness." No facts. Greenwashing.

4.8chapstickpajamas’s
Rating
Comment:
This ad makes us think that drinking prepackaged bottles of liquid made by the Coca Cola Co. are good for the environment and our health, when in reality that is rarely the case. I could go on and on, but to make a long story short, it only gives you 1% of the story, because the rest is about how detrimental these products are to our health and the environment, and that wouldn't sell. GREENWASHING