EnviroMedia Greenwashing Index
Promoted by EnviroMedia Social Marketing and the University of Oregon

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Site Goal #1:
Help consumers become more savvy about evaluating environmental marketing claims of advertisers.

Site Goal #2:
Hold businesses accountable to their environmental marketing claims.

Site Goal #3:
Stimulate the market and demand for sustainable business practices that truly reduce the impact on the environment.

Mythic Paint Ad Seventeen

1 AVERAGE RATING

IBM "Smarter Planet" banner ad

1 AVERAGE RATING

Black Cloud

1 AVERAGE RATING

The Recopack [ recycled ecological packing solution ]

1.1 AVERAGE RATING

Eco-Bag

1.1 AVERAGE RATING

Eco-friendly Clothing Options

1 AVERAGE RATING

A Guide To Energy Saving Lighting

1.1 AVERAGE RATING

Anco Guards Against Greenwashing

1 AVERAGE RATING

Trade Show Displays Designed To Be Green From The Ground Up

1 AVERAGE RATING

Wachusett Mountain Green Commercial

1 AVERAGE RATING

Dont throw anything away , There is no away

4.7 AVERAGE RATING

Scare Tactics by US Chamber of Commerce

4.6 AVERAGE RATING

BMW (South Africa) - Defining Innovation

4.7 AVERAGE RATING

Shell Eureka

4.6 AVERAGE RATING

TXU Energy EarthDay Web Page

4.7 AVERAGE RATING

Malaysian Palm Oil Council

4.7 AVERAGE RATING

Coal: Pennsylvania's Clean Green Energy

4.8 AVERAGE RATING

Easyjet CO2 claim

4.6 AVERAGE RATING

Garanti Bank - Environmentalist Credit Card "Bonus Card"

5 AVERAGE RATING

Clean Coal

4.6 AVERAGE RATING

Nominated for the 2010 Statesman Texas Social Media Awards. Comment to support us.

FTC Charges Three Companies With False Green Claims; Delays New Guides

Beware of Greenwashing
TIME Magazine

EnviroMedia's Greenwashing Index is featured in a TIME Magazine Edition (Sept. 22) in the "Going Green" section. The story by Bryan Walsh is "Eco-Buyer Beware: Green Can Be Deceiving." Read the article.

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© 2010 EnviroMedia Social Marketing
Greenwashing Index is promoted by EnviroMedia Social Marketing in partnership with the University of Oregon School of Journalism and Communication
The ads posted and evaluated here are not submitted or rated by EnviroMedia Social Marketing staff and the opinions, views and statements found on this site do not necessarily reflect those of EnviroMedia Social Marketing, its principals or employees.