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Site Goal #1:
Help consumers become more savvy about evaluating environmental marketing claims of advertisers.

Site Goal #2:
Hold businesses accountable to their environmental marketing claims.

Site Goal #3:
Stimulate the market and demand for sustainable business practices that truly reduce the impact on the environment.

Voted Most Authentic

The Reverse Graffiti Project

1.2 AVERAGE RATING

H2 Hummer Remix: Bummer

1.3 AVERAGE RATING

Black Cloud

Black Cloud

1 AVERAGE RATING

Public Transportation Saves

Public Transportation Saves

1.2 AVERAGE RATING

Mr. W

1.2 AVERAGE RATING

Mythic Paint Ad Seventeen

Mythic Paint Ad Seventeen

1 AVERAGE RATING

Voted Worst Offenders

CO2 Stats

CO2 Stats

4.7 AVERAGE RATING

Malaysian Palm Oil Council

4.8 AVERAGE RATING

Chevy Billboard

Chevy Billboard

4.8 AVERAGE RATING

Easyjet CO2 claim

Easyjet CO2 claim

4.8 AVERAGE RATING

Ford Commercial Greenwashing

4.8 AVERAGE RATING

The New TXU

4.7 AVERAGE RATING

News Flash

Beware of Greenwashing
TIME Magazine

EnviroMedia's Greenwashing Index is featured in a TIME Magazine Edition (Sept. 22) in the "Going Green" section. The story by Bryan Walsh is "Eco-Buyer Beware: Green Can Be Deceiving." Read the article.